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2 Minutes of Spots Per Hour – Radio’s Future?

By now you’re probably familiar with the recently announced initiative from FOX that will reduce commercial content to just two minutes per hour by 2020. This comes as audiences are spending less time on network TV and more time on OTT (over the top) platforms like Amazon and Netflix. While in some cases younger demographics […]

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Posted in 2 minutes, Advertising, fox, mark ramsey, mark ramsey media, Media, mediapost, ott, radio, radio industry, Radio's Future, ramsey-blog, revenue, sales, spots, subscription, trends

Scale: It’s Easier to Have than to Get

A recent Mediapost piece commented on the inevitable consolidation of players in the every-day-a-new-entrant social TV space.  This is the ecosystem surrounding your favorite shows and fresh ways to interact with them and with your friends in their presence via second screen digital platforms. The whole notion of social interactions surrounding entertainment brands is something […]

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Posted in mark ramsey, mark ramsey media, Media, mediapost, radio, radio industry, Radio's Future, RIU, scale, social tv, trends