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What if Christmas Music on Radio Isn’t Popular After All?

The routine is familiar: At least one radio station in every market flips to “All Christmas” music around Thanksgiving, thus dominating the Nielsen ratings before and during the holiday period. The interpretation: Everybody wants to hear Christmas tunes during the holiday season. So let’s go all in and market the heck out of it! But what if […]

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Posted in Christmas, holiday, listeners, mall, mark ramsey, mark ramsey media, Media, merchant, music, nielsen, online radio, radio, ramsey-blog, ratings, trends