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5 Critical Media Trends for 2016

5 Critical Media Trends for 2016. And… Nobody Wants Your App! Plus, rants and raves on Adele’s latest success, A Charlie Brown Christmas, and Microsoft and Apple Let There Be Peace on Earth. It’s episode 32 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal […]

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Posted in 2016, adele, app, apple, charlie brown, Christmas, critical, let there be peace on earth, mark ramsey, Media, media trends, Media Unplugged, microsoft, nobody, podcasts, radio, radio industry, ramsey-blog, tom asacker, wants

The Rise of “Radio as a Feature”

We are witnessing the dawn of a new age:  The rise of radio as a feature. That means “radio” isn’t simply a media category run by media institutions.  It is now a feature of other categories – a feature of brands themselves – brands which are capable of monetizing that feature in the same way […]

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Posted in ads, Advertising, amazon, apple, google, hulu, Internet Radio, itunes, mark ramsey, mark ramsey media, Media, microsoft, music, netflix, pandora, radio, radio industry, RIU, xbox