monetization Archives - Radio Intelligence
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Can Analog Media Companies Drive Digital Revenue?

There isn’t a broadcasting company that doesn’t hope that answer is “yes,” and guess what: “Yes” is right. A recent New York Times piece outlines exactly how successful this can be – in television: Nielsen ratings, which measure the number of viewers who tune in for shows at the time of their broadcasts, are down […]

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Posted in Advertising, Audio, digital, mark ramsey, mark ramsey media, Media, monetization, nbc, radio, radio industry, Radio's Future, ramsey-blog, strategy

Look Out! Ford will Support Apple CarPlay and Android Auto by 2017

Ford is going all-in on bringing Apple CarPlay and Android Auto to the auto dashboard: Ford is making Apple CarPlay and Android Auto available on all 2017 vehicles equipped with Sync 3 in North America, starting with the all-new Ford Escape. Owners of 2016 vehicles equipped with Sync 3 will get an opportunity to upgrade “later […]

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Posted in android, apple, auto, business, carplay, ford, future, mark ramsey, mark ramsey media, Media, mobile, Moble Audio, model, monetization, online radio, radio, Radio's Future, ramsey-blog, sync

How Radio Can Make Money in Mobile

If you’re a radio broadcaster, your audience is mobile-first, but what about your audio platform? Increasingly, mobile is the place where you need to activate audience interaction and monetize audience engagement. So do you have a compelling mobile solution for your audio brand, one that actually makes money? Bill Freund is EVP/Chief Revenue Officer and […]

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Posted in 2015, Audio, bill freund, clip, clip interactive, clip radio, festival, future, hivio, mark ramsey, mark ramsey media, Media, mobile, monetization, radio, radio industry, ramsey-blog, sara sissenwein

Interacting with Audio Ads by Voice – XAPPMedia’s Pat Higbie

Is “touch” broken, when it comes to advertising? That’s the argument from XAPPmedia CEO Pat Higbie in this presentation from hivio 2015, the audio future festival. So what’s not broken? Your ability to activate advertising outcomes with your voice. Especially using mobile devices and when you’re on-the-go. XAPPmedia’s XAPP Ads are interactive audio ads that […]

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Posted in 2015, Advertising, hivio, interaction, mark ramsey, Media, monetization, online radio, pat higbie, radio, radio industry, ramsey-blog, streaming radio, touch, voice, xapp, xappmedia

Radio Survey: To Simulcast Spots or Not to Simulcast Spots

In the second release from a new study of radio industry thought-leaders, managers say their radio brands can make more money by monetizing streams separately with their own spot inventory than by simulcasting those spots with the over-the-air brands. The study was conducted by Mark Ramsey Media by telephone in November and December, 2014 among […]

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Posted in Advertising, Audio Trends, Internet Radio, mark ramsey, mark ramsey media, Media, monetization, radio, radio industry, ramsey-blog, research, revenue, simulcast, spots, streaming, survey, trends

Proof that Terrestrial Radio Can Make Money Streaming

I’m tired of certain “chiefs” of the radio industry who diminish the prospect of making money from streaming, as if Internet radio is altogether different from or irrelevant to the future of broadcast tower licensees. Hardly. Further, when these individuals proudly proclaim “there’s no money to be made in streaming” and “I’ve never met any broadcaster […]

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Posted in 91x, Insights, Internet Radio, interview, Interviews, local media san diego, mark ramsey, mark ramsey media, Media, megan kennedy, monetization, money, online radio, radio, ramsey-blog, revenue, streaming, xhrm, z90

How Broadcasters Can Monetize Their Mobile Apps

I have long argued that radio broadcasters demand too little of their mobile apps. Yes, they can stream the over-the-air content. But so can your radio. What else can they do? What about your app is so essential, so engaging, such an important complement to the over-the-air and streaming experience that it demands not only that I […]

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Posted in Advertising, app, bill freund, broadcasters, clip, clip interactive, interview, mark ramsey, mark ramsey media, Media, mobile, monetization, monetize, platform, radio, radio industry, ramsey-blog, revenue

Can Digital Revenue “Make Up” Lost Traditional Radio Revenue?

Are you wasting your time nursing digital pennies and dimes when the “big money” is in the dollars that flow to your coffers from traditional agencies buying traditional radio in traditional ways? “Yes.” At least, that’s the opinion of one radio industry analyst, whose solution is to double-down on traditional revenue and the ratings methodology which […]

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Posted in Advertising, best buy, digital, Digital Strategy, dvd, future, Insights, itunes, mark ramsey, mark ramsey media, Media, monetization, napster, newspaper, over-the-air, radio, radio industry, Radio's Future, ramsey-blog, revenue, strategy, trends

Radio: Monetizing Fans who Love You

It’s not all about advertising, folks. Whether you’re a podcaster, a broadcaster, or something in between, how can you extract revenue from your biggest fans, the folks who most want to give you money because they love you? That’s the question I put to David Plotz, the Editor in Chief of Slate.com and a host […]

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Posted in david plotz, Digital Strategy, Interviews, mark ramsey, mark ramsey media, Media, monetization, podcasting, podcasts, political gabfest, radio, radio industry, ramsey-blog, slate, video, wnyc

The Game-Changing Revenue Opportunities for Online Radio

Mike Agovino is COO of Triton Digital, the company at the leading edge of audio’s digital transformation and monetization. The digital audio space is changing fast, as is its relationship to advertisers. And nobody is closer to the action than Triton. So what’s new? And what does that mean for broadcasters in particular? This is […]

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Posted in a2x, Advertising, cm3, Internet Radio, interview, mark ramsey, mark ramsey media, Media, mike agovino, monetization, part 1, radio, radio industry, revenue, RIU, triton, wpp/groupm, x-axis