monetization Archives - Page 2 of 2 - Radio Intelligence
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What if Digital for Radio is a Profit-Enabler, not a Profit-Center?

I came across an interesting opinion recently in a Fast Company piece called “Why VCs Still Love Social Media” in spite of legendary roadblocks to monetization: If monetization is such a problem, why do VCs keep investing in social media? At [VC firm] Greycroft, we’re looking for consumer sites that have massive consumer adoption tied […]

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Posted in centers, digital, digital guru, digital platform, Digital Strategy, ecosystem, enable, fast company, greycroft, greycroft partners, instagram, investment, mark ramsey, mark ramsey media, Media, monetization, profit center, profit enabler, profits, radio, radio industry, Radio's Future, RIU, ROI, social issues, viddy, view not

Radio’s Ridiculous Debate about Streaming – Part 1

The debate-of-the-week in the radio business is: What do we do to monetize our stream?  Do we simulcast what’s on the air and throw it in as added (non) value, or do we treat the stream as an additional component in our brand arsenal and monetize it as such? Look, there’s no magic in adding […]

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Posted in arbitron, broadcasting, groupon, Internet Radio, mark ramsey, mark ramsey media, Media, monetization, online radio, ppm, radio, radio industry, Radio's Future, ratings, RIU, seth godin, streaming

NPR’s New Ability to Power Streaming Monetization

NPR’s recent deal with Triton Digital is more than a means of measuring webcast metrics.  It’s also an important step in the direction of monetizing NPR’s streaming content and sharing that revenue potential and that power with affiliate stations. Listen as I talk with Jay Sterin, Triton’s VP Digital, about what the new capabilities of […]

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Posted in Audio, digital, Internet Radio, Interviews, jay sterin, mark ramsey, mark ramsey media, Media, monetization, monetizing, national public radio, npr, online, Public Radio, RIU, streaming, triton digital, triton media