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Blog Archives

Apple is Wrong about the Future of TV

Apple says the future of TV is apps – but is it? And… Why is Verizon launching a video service nobody is asking for? It’s episode 27 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves for the ubiquity of all things “artisanal,” the 23rd Annual Sports Fan Loyalty Index, MTV’s […]

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Posted in apple, Apps, artisanal, fire wood, future, jeff schmidt, loyalty index, madame tussaud, mark ramsey, Media, Media Unplugged, mtv, nicki minaj, podcasts, ramsey-blog, snapchat, sports fan, television, tom asacker, tv, unplugged, verizon, video, vma

Dear Media: We Hoaxed You! Love, Taylor Swift and Apple Music

Was the Taylor Swift / Apple Music dustup nothing more than a premeditated hoax? Maybe! Listen to our argument! And… “I Want My MTV” is out, and “I AM My MTV” is in, but will anybody care? It’s episode 22 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Amazon’s […]

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Posted in amazon, apple, apple music, Audio, bump, hoax, Internet Radio, mark ramsey, Media, Media Unplugged, mtv, radio, radio industry, ramsey-blog, taylor swift, tom asacker, unplugged

Radio: A Sure Path to Lower Ratings

So the early results are in in the battle between DirecTV and Viacom, and they’re not pretty – for Viacom. Thanks to a deal dispute, Viacom has been off DirecTV for several days.  That is, distribution – attention – has been reduced.  And the impact has been dramatic. According to the LA Times, Nickelodeon’s ratings […]

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Posted in attention, consumer, decrease, directv, distribution, high definition television, intention, lower, mark ramsey, mark ramsey media, matter, Media, mtv, radio, radio broadcasters, radio industry, Radio's Future, rating, ratings, RIU, spongebob squarepants, success, vh1, viacom

Un-Music is the Future of Radio

One of radio’s biggest problems is that our industry has a tendency to imagine itself inside a bubble. A bubble where the best practices emerge from the broadcaster across the street or across the country rather than from a different medium altogether or the entrepreneur slaving away in his or her garage, powered by a […]

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Posted in amc, bravo, bubble, hbo, jersey shore, mad men, mark ramsey, mark ramsey media, Media, mtv, radio, radio industry, Radio's Future, real housewives, RIU, sopranos, un-music