nab Archives - Radio Intelligence
Blog Archives

See you at NAB and NMX

This week I’m pleased to be a featured speaker at NMX, which is concurrent with the NAB in Las Vegas. If you’re in town for either event, I invite you to come to my session, 7 Radio Lessons that can Transform Your Podcast. It’s on Tuesday, April 15 at 2pm. And if you’d like to […]

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Posted in 2015, 7 radio lessons, broadcasters, digital, las vegas, mark ramsey, mark ramsey media, nab, new media, nmx, podcast, podcasts, presentation, radio, radio industry, Radio's Future, ramsey-blog, speaker, strategy

A Choppy Stream Ahead for NextRadio

With a great flourish, the powers-that-be behind the NextRadio app have announced that this week shall begin a thunderous effort to enlist one constituency so far utterly lacking in enthusiasm for NextRadio’s product: Consumers. And so begins an onslaught of over-the-air radio spots designed to lead consumers to download an app that will not work on most […]

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Posted in bill freund, clip interactive, digital, Digital Strategy, emarketer, emmis, fm, FM on Mobile Phones, mark ramsey, mark ramsey media, Media, mobile phone, nab, nextradio, online radio, rab, radio, radio heard here, Radio's Future, ramsey-blog

Is Bob Hoffman’s Argument “Full of Crap”?

Tongues are wagging about NAB keynoter and self-styled “ad contrarian” Bob Hoffman’s profanity-laced critique of online advertising. Wagging for all the wrong reasons. See, Bob conveniently chose convenient facts and then conveniently wrapped those facts with absurd conclusions. On Online Advertising Says Bob: “the advertising industry has become the web’s lapdog – irresponsibly exaggerating the effectiveness […]

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Posted in 2014, ad contrarian, Advertising, bob hoffman, broadcasting, cotnent marketing, keynote, kraft, mark ramsey, mark ramsey media, marketing, Media, nab, P&G, pandora, radio, radio industry, Radio's Future, ramsey-blog, social media, youtube

Is NextRadio’s Consumer Enthusiasm a Mirage?

I am stridently pro-consumer. I believe that if we focus on what consumers show us they want, then we will have more consumers, happier consumers, and a healthier business overall. This is the thinking that has driven all my successful audience research efforts for years. So it was with much disappointment that I reviewed the […]

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Posted in audience, coleman, emmis, enthusiasm, FM on Mobile Phones, Internet Radio, mark ramsey, mark ramsey media, Media, nab, nextradio, radio, radio industry, ramsey-blog, research

Radio’s Most Important Trends in Five Minutes

Want to know what’s ahead for your radio brand in just five minutes? Then this video is for you: Please upgrade your browser Prefer audio?  Try this: Download mp3 (You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else.  You can also get advance notice of this content […]

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Posted in 2013, Audio, carolyn gilbert, featured, john owens, las vegas, mark ramsey, mark ramsey media, Media, nab, radio, radio industry, strategy, trends, video, Videos

I’m Going to Stage a Secret Radio Meeting

…much like the one being staged in “secret” at the NAB Radio Show right now. And like that meeting, the purpose of mine is to plot radio’s digital future. Because, as we all know, the future of any industry is best mapped out by its leading executives, locked together in a private room with nary […]

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Posted in apple, arbitron, clear channel, cumulus, mark ramsey, mark ramsey media, Media, meeting, nab, pandora, radio, radio industry, radio show, Radio's Future, RIU, secret, slacker, spotify, triton

Do People Really REALLY want FM on their Mobile Phones?

Another study from NAB has been issued which supports the notion that consumers want FM on their mobile phones. And, like all studies about what people WILL do rather than what they HAVE DONE in the past, it’s flawed. You can ask people what they value and what they have done and they will give […]

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Posted in cell phones, fm, FM on Mobile Phones, Insights, mark ramsey, mark ramsey media, Media, mobile phones, nab, radio, radio industry, RIU, study

“By 2020 ‘Broadcasting’…will be Foreign to Anyone Under 40″

GigaOm bottom-lines this week’s NAB with this: If this week’s National Association of Broadcasters Show is any indication, by 2020 “broadcasting” is a term that will be foreign to anyone under 40. Based on the show’s programming this year, as well as the general vibe that multiplatform delivery is the future, it seems that pretty […]

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Posted in advertising age, broadcasting, Digital Strategy, gigaom, Insights, mark ramsey, mark ramsey media, Media, nab, national association of broadcasters, radio, radio industry, Radio's Future, RIU, tv

Radio, Should You Register Your Listeners Online?

Registration of consumers on radio’s web platforms is a hot topic at this week’s NAB. In this video I lay out some of the key arguments as to why broadcasters should absolutely positively require registration in exchange for value (and yes, those last four words are key). We are in a world of registration.  Are […]

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Posted in Audio, Digital Strategy, featured, Internet Radio, mark ramsey, mark ramsey media, Media, nab, online radio, radio, radio industry, Radio's Future, registration, RIU, streaming, video, Videos