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Can Analog Media Companies Drive Digital Revenue?

There isn’t a broadcasting company that doesn’t hope that answer is “yes,” and guess what: “Yes” is right. A recent New York Times piece outlines exactly how successful this can be – in television: Nielsen ratings, which measure the number of viewers who tune in for shows at the time of their broadcasts, are down […]

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Posted in Advertising, Audio, digital, mark ramsey, mark ramsey media, Media, monetization, nbc, radio, radio industry, Radio's Future, ramsey-blog, strategy

The Media Are Wrong About Brian Williams

How the media got the Brian Williams story all wrong. And… Hey newspapers! Want a younger video audience? Try a sock puppet! It’s episode 13 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, Tom rants about Cindy Crawford’s face and so much more, while Mark rants about HLN’s pathetic “News […]

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Posted in brian williams, cindy crawford, hln, mark ramsey, Media, Media Unplugged, nbc, news and a movie, newspaper, podcast, podcasts, ramsey-blog, sock puppet, story, tom asacker, unplugged, video, wrong, younger audience

Who Says Radio Talent Can’t Compete with Hollywood?

I’ve watched with some bemusement a debate in broadcasting circles: Does it makes sense for broadcasters to embrace an abundance of digital tools – including video – to tell their stories and reach their audiences across platforms? Or should radio folks simply do better radio? After all, can you really compete with Hollywood? With ABC […]

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Posted in abc, branding, broadcasting, cbs, content marketing, guitar center, mark ramsey, Media, michelle phan, nbc, radio, radio industry, Radio's Future, ramsey-blog, strategy, talent, youtube