neighborhood Archives - Radio Intelligence
Blog Archives

What “Local” REALLY Means (and it’s not what you think)

“Local, local, local.” It’s a constant refrain in the radio industry.  It’s usually expressed as one of our key advantages relative to media and advertising options which are not “local” and not active in the local community. What what does “local” mean – really? I have written about this before, and in this video I […]

See more ›

Posted in Audio, family, featured, federated media, james derby, local, mark ramsey, Media, neighborhood, pandora, personal, personalized, radio, radio industry, Radio's Future, RIU, trends, video, Videos