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How can Radio be Extraordinary?

If we want our fans to spread the word about our radio brands, why don’t we create content that’s more remarkable to begin with? After all, people don’t spread the mundane, they spread the extraordinary. Case and point…this video. Please upgrade your browser Prefer audio? Try this: Download mp3 (You can subscribe to all the […]

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Posted in Audio, branding, dog, extraordinary, featured, Insights, mark ramsey, mark ramsey media, Media, newfoundland, radio, radio industry, remarkable, video, Videos

What Radio can learn from Otis

He stops traffic.  Literally. When my wife and I take him to public places crowds swarm around him, iPhones clicking away. He’s Otis, our 145-pound Newfoundland.  And he teaches the lesson of attention. Attention is scarce always – never more than today.  Bright and shiny objects abound, many of which substitute for the same or […]

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Posted in attention, dog, lesson, mark ramsey, marketing, Marketing Strategy, Media, newfoundland, otis, radio, radio industry, Radio's Future, RIU, strategy, trends