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Media Unplugged: Where is the Business of Podcasting Headed?

Where is the business of podcasting headed? And… Marijuana entertainment value gets high. Plus, rants and raves about Gwyneth Paltrow’s GOOP, newspaper brands highlighting their importance with blank pages, and Stephen King’s IT. It’s episode 70 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! […]

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Posted in goop, gwyneth paltrow, high, it, marijuana, mark ramsey, Media, Media Unplugged, newspaper, podcast, podcasts, ramsey-blog, stephen king, tom asacker, trends

The End of Advertising?

We all know the folks in the print business are being squeezed by digital. At the New York Times total revenue fell 1% while Gannett Co. reported revenues down almost 9%. And remember, those declines take into account any growth in digital. But this note from MediaPost is particularly telling: It’s worth noting that [circulation] revenues […]

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Posted in Advertising, broadcasting, disney, end, facebook, gannett, google, mark ramsey, mark ramsey media, marketing, Media, new york times, newspaper, radio, radio industry, ramsey-blog, television, trends

The Media Are Wrong About Brian Williams

How the media got the Brian Williams story all wrong. And… Hey newspapers! Want a younger video audience? Try a sock puppet! It’s episode 13 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, Tom rants about Cindy Crawford’s face and so much more, while Mark rants about HLN’s pathetic “News […]

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Posted in brian williams, cindy crawford, hln, mark ramsey, Media, Media Unplugged, nbc, news and a movie, newspaper, podcast, podcasts, ramsey-blog, sock puppet, story, tom asacker, unplugged, video, wrong, younger audience

What’s the Future of Radio? That’s the Wrong Question

Everyone wants to know about “the future of radio”? But what if that’s the wrong question? For example, what happens if (or is it when?) the FCC relaxes the rules restricting cross-ownership of newspaper, TV, and radio stations in local media markets? Reflect on how dramatically the radio industry changed when broadcasters were free to consolidate […]

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Posted in bundle, future, Insights, Internet, Internet Radio, mark ramsey, mark ramsey media, media assets, netflix, newspaper, pandora, questio, radio, Radio's Future, ramsey-blog, streaming, tv, wrong, yelp

Can Digital Revenue “Make Up” Lost Traditional Radio Revenue?

Are you wasting your time nursing digital pennies and dimes when the “big money” is in the dollars that flow to your coffers from traditional agencies buying traditional radio in traditional ways? “Yes.” At least, that’s the opinion of one radio industry analyst, whose solution is to double-down on traditional revenue and the ratings methodology which […]

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Posted in Advertising, best buy, digital, Digital Strategy, dvd, future, Insights, itunes, mark ramsey, mark ramsey media, Media, monetization, napster, newspaper, over-the-air, radio, radio industry, Radio's Future, ramsey-blog, revenue, strategy, trends

Newspaper Lessons in Transformation for Radio Broadcasters

Newspaper publishers are leading the transformation of media in large part because no corner of the media establishment has been so thoroughly disrupted. Invariably, that means some in the industry will become leaders while the rest become followers and even also-rans. Mike Hodges is one of the leaders. He’s President and COO of U-T San […]

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Posted in 2013, apple, Digital Strategy, future, hivio, Internet Radio, mark ramsey, Media, mike hodges, newspaper, online radio, radio, radio industry, ramsey-blog, san diego, streaming, trends, U-T San Diego, union tribune

When Will Big Data Come To Local Media?

What will Jeff Bezos do with The Washington Post? That’s the question on everyone’s lips, and scores of armchair analysts have an opinion. Why he did he do it? What will become of the newspaper’s proud tradition? These are all questions handily dealt with elsewhere. But what about the biggest question of all: So what […]

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Posted in big data, Insights, jeff bezos, jeff jarvis, local, mark ramsey, mark ramsey media, Media, netnewscheck, newspaper, radio, radio industry, ramsey-blog, tv, washington post

What ESPN’s Franchise Business Means to You

Why did ESPN acquire Nate Silver and his hugely popular NYT blog FiveThirtyEight.com? Was it just to lay odds on sports events? Or was it for a much bigger play? This past weekend on CNN’s Reliable Sources, ESPN Chief John Skipper spelled out the strategy: …We had launched Grantland, [where we] allowed Bill Simmons to […]

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Posted in bill simmons, cnn, espn, Insights, john skipper, local tv, mark ramsey, Media, nate silver, newspaper, platform, radio, radio industry, ramsey-blog, reliable sources, sports, tom asacker, tv

Is Radio Asking the Wrong Questions?

One of my clients is a local media company with assets in broadcast, digital, and print.  It is what used to be called a “newspaper” company. And the differences between the conversations that happen in those halls and the ones that happen in many broadcast company conference rooms are stark. In the “newspaper” company hallways, […]

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Posted in Advertising, arbitron, business model, Insights, local media company, mark ramsey, mark ramsey media, Media, newspaper, print, radio, radio industry, Radio's Future, RIU, trends