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The Death of the Mobile Phone Antenna

So the hot rumor about the forthcoming iPhone 7 is that it will lose something that has so far been taken for granted. I’m talking about the headphone jack. No headphone jack means no place to plug in your earbuds, headphones, or stereo cable. That means the audio will transmit wirelessly, and that most irritating of […]

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Posted in 7, Audio Trends, bluetooth, chip, connected car, Digital Strategy, earbuds, fm, FM on Mobile Phones, iphone, mark ramsey, mark ramsey media, Media, mobile phones, nextradio, radio, Radio's Future, ramsey-blog, rumor, wireless, wires

Why Data Caps Don’t Matter for Audio

Do consumers want radios built into their mobile devices so they can save on precious bandwidth? In other words, does the use of audio streaming itself push bandwidth past available data caps? Is audio a “data hog”? Is there a consumer problem here? I have previously argued that audio streams are, in fact, fairly economical. Even […]

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Posted in bandwidth, emmis, entertainment, fm, FM on Mobile Phones, Internet Radio, mark ramsey, mark ramsey media, Media, mobile phones, next radio, nextradio, online radio, pandora, radio, ramsey-blog, streaming data cap

A Choppy Stream Ahead for NextRadio

With a great flourish, the powers-that-be behind the NextRadio app have announced that this week shall begin a thunderous effort to enlist one constituency so far utterly lacking in enthusiasm for NextRadio’s product: Consumers. And so begins an onslaught of over-the-air radio spots designed to lead consumers to download an app that will not work on most […]

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Posted in bill freund, clip interactive, digital, Digital Strategy, emarketer, emmis, fm, FM on Mobile Phones, mark ramsey, mark ramsey media, Media, mobile phone, nab, nextradio, online radio, rab, radio, radio heard here, Radio's Future, ramsey-blog

What Does Sprint’s Unlimited Data Plan Say About NextRadio?

Lots of folks in the radio space are talking about Emmis’ NextRadio initiative to activate FM chips in smartphones (here and here), but not a lot of folks in the industry are paying attention to NextRadio’s primary partner, Sprint. Remember that one of the driving arguments for NextRadio is that consumers can conserve bandwidth by […]

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Posted in data, emmis, fm, FM on Mobile Phones, losing, mark ramsey, mark ramsey media, Media, mobile phones, nextradio, radio, radio industry, ramsey-blog, sprint, subscribers, unlimited

Here’s Why Radio Will Have a Tough Time on Mobile Phones

The battle for real estate and attention on mobile devices is even tougher than you think. This past week Techcrunch reported on a study by comScore which indicated… U.S. users are now spending the majority of their time consuming digital media within mobile applications. That means mobile apps, including the number 1 most popular app […]

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Posted in amazon, apple, Audio, eBay, facebook, FM on Mobile Phones, google, mark ramsey, mark ramsey media, Media, mobile, Moble Audio, nextradio, pandora, phone, radio, radio industry, ramsey-blog, spotify, stitcher, techcrunch, yahoo

Why Chasing “Cool” for Radio is a Fool’s Errand

There’s nothing less “cool” than a room full of 50-year-olds preaching the importance of making something “cool.” And that happens all the time in the upper echelons of the radio industry, a place where the air must be thin enough to imagine that “cool” can be manufactured rather than earned. I’m reminded of a brainstorming meeting […]

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Posted in cool, eric rhoads, Insights, mark ramsey, mark ramsey media, Media, nextradio, radio, radio industry, radio ink, ramsey-blog, technology

Here’s Where Built-In Radio on Mobile Phones Would Win Big

Earlier this week I provided data and an argument to show why the NextRadio campaign to add an FM chip to mobile phones in the U.S. will be fruitless. But I hinted at an international scenario which might make much more sense for a form of this technology. Show me a market where everyone has […]

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Posted in chip, fm, FM on Mobile Phones, HUL, India, Insights, Kan Khajura Tesan, mark ramsey, mark ramsey media, Media, mobile phone, nextradio, radio, radio industry, ramsey-blog

Is NextRadio’s Consumer Enthusiasm a Mirage?

I am stridently pro-consumer. I believe that if we focus on what consumers show us they want, then we will have more consumers, happier consumers, and a healthier business overall. This is the thinking that has driven all my successful audience research efforts for years. So it was with much disappointment that I reviewed the […]

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Posted in audience, coleman, emmis, enthusiasm, FM on Mobile Phones, Internet Radio, mark ramsey, mark ramsey media, Media, nab, nextradio, radio, radio industry, ramsey-blog, research

The Death of Distribution Channel Advantage

So I read with interest today this distribution-related tidbit from NTS MediaOnline: Cumulus Media-owned Westwood One has announced an agreement with NextRadio that will enable all U.S. radio stations to use advertising inventory to fund the industry’s payments to Sprint. Over the past year, broadcasters have been asked to commit dollars and/or inventory to fund […]

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Posted in content, david carr, distribution, fm, hail mary, hivio, hulu, Insights, mark ramsey, mark ramsey media, matt stone, Media, mobile phones, new york times, nextradio, radio, radio industry, ramsey-blog, south park, sprint, trey parker

Radio Listeners: Is “Free” All That Matters?

“When it comes to mobile devices, we need to remind listeners that radio is FREE – that its use does not sap so much precious battery energy and even more precious data plan bandwidth.” So argue the folks I call the “freeks.” These are the well intentioned folks in the radio industry who believe that […]

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Posted in app, Audio, bandwidth, consumers, FM on Mobile Phones, free, Internet Radio, mark ramsey, mark ramsey media, Media, mobile, Moble Audio, nextradio, online, online radio, radio, radio industry, Radio's Future, ramsey-blog, streaming