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Radio Revenue: You Get What You Ask For

You get what you ask for. Last week Townsquare Media reported that about 30% of its revenue derived from non-spot sources in 2014 – 42% if you exclude recent acquisitions. And Townsquare isn’t alone. Check out how CBS (the entire company, not just radio) is shedding its dependence on advertising: CBS, which in addition to the CBS […]

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Posted in 40%, Advertising, cbs, mark ramsey, mark ramsey media, measurement, Media, nielsen, radio, radio industry, Radio's Future, ramsey-blog, revenue, sales, strategy, tom taylor, townsquare, trends

Uh Oh: Radio’s Reach is Declining

In  a new report from Nielsen, the news for the traditional radio space is decidedly unsurprising, and not the stuff of holiday cheer. As Tom Taylor summarizes: AM/FM’s monthly reach gained half-a-percent – but Time-Spent fell 3% over last year. And the 3% drop is consistent across African-Americans and Hispanics, two groups that have traditionally shown […]

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Posted in Audio, entertainment, information, mark ramsey, mark ramsey media, Media, nielsen, radio, radio industry, Radio's Future, ramsey-blog, ratings, reach, time spent listening, tom taylor, trends, tsl

Nielsen Ratings are a Toxic Force that Imperils Radio’s Future

Recently I was in a gathering of brands. Not agencies, brands. Among my conversations was one with the VP and Director of Global Media & Digital Marketing for a well known company that, among other things, produces one of the most famous brands of whiskey in the world. I asked him: What do you spend […]

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Posted in Advertising, agencies, brands, future, mark ramsey, mark ramsey media, Media, nielsen, ppm, radio, radio industry, ramsey-blog, ratings, results

What Radio Needs to Know About Millennials

If you were born in the 80′s or 90′s, you’re in your late teens to early 30′s today. You are also a digital native and quite unlike older folks, including the older folks running the radio business. That explains why these older folks don’t know a lot about you – only what Nielsen tells them – […]

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Posted in Audio, christian, generation me, Insights, Interviews, jean twenge, mark ramsey, mark ramsey media dvr, Media, millennials, news/talk, nielsen, ppm, radio, radio industry, ramsey-blog, trends, youth

Surprise! Connected Car Users are Old and Rich!

Nielsen recently released a study that was not representative of the entire population. I know, so what else is new, right? Actually, this was their intention this time. It was a study of 5,985 respondents 18+ years old who either use or are extremely, very, or somewhat interested in at least one of the three connected life […]

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Posted in Audio, connected car, demographics, income, intention, mark ramsey, mark ramsey media, Media, nielsen, pandora, purchase, radio, radio industry, ramsey-blog, research, siriusxm, trends, volvo

Why Nothing Changes in Talk Radio

Today, I’m taking a back seat to the inimitable Darryl Parks, a legend in the world of commercial radio spoken word. Darryl has an extraordinarily blunt and insightful perspective on what ails Talk Radio, and you can read it here. A few highlights: I guess I hit close to home with my prior blog post on […]

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Posted in clear channel, darryl parks, decline, disaster, general manager, Insights, mark ramsey, mark ramsey media, Media, nielsen, podcasting, ppm, program director, Public Radio, radio, radio industry, ramsey-blog, ratings, Talk Radio

The New Auto Dashboard: Is Radio Screwed?

Last week, Google announced Android Auto, which – like Apple’s CarPlay – aims to fully fulfill the promise of the so-called connected car. Watch this video to see an illustration of how the platform integrates music, both from Google Play and from third party apps like Pandora or iHeartRadio: So what does this mean for […]

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Posted in Advertising, android auto, apple, Audio, Automotive, carplay, chelsea handler, family ties, future, google, google play, howard stern, iheartradio, infotainment, Internet Radio, itunes radio, mark ramsey, mark ramsey media, Media, Moble Audio, nielsen, pandora, radio, radio industry, Radio's Future, ramsey-blog, refresher, sean hannity, spotify, starbucks, stitcher, tunein

Radio Ratings are in a Heap of Trouble

If you can’t trust the Nielsen ratings in America’s largest radio market, then where can you trust them? A few days ago, Nielsen delayed the release of May ratings for Los Angeles when “inconsistencies” resulted in the need for more “quality control reviews.” Since then, the problem has only deepened. From the LA Times: Nielsen […]

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Posted in aas, Advertising, error, los angeles, mark ramsey, mark ramsey media, measurement, Media, nielsen, pandora, ppm, radio, radio industry, radio ratings, ramsey-blog, ratings, triton

The Unfortunate Farce of Radio Ratings

I just delivered a research project for a broadcaster in a relatively small market. The study contained the opinions of 600 people. Now this market, like virtually all markets, has its radio usage measured by Nielsen – in this case, by diaries. Do you know how long it takes Nielsen to recruit a sample in this […]

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Posted in facebook effectiveness, game of thrones, google, laughable, mark ramsey, mark ramsey media, Media, nielsen, pandora, radio, radio industry, ramsey-blog, ratings, small, spotify, tracy johnson

What is Sean Hannity Smoking?

“It’s the single biggest threat to the radio business today, the measurement system is flawed in a dramatic way.” So says Sean Hannity in Radio Ink: For example, in New York, if you’re listening to The Sean Hannity Radio Show on the WOR website, even if you have a Portable People Meter, I can’t get […]

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Posted in Internet Radio, mark ramsey, mark ramsey media, measurement, Media, nielsen, online radio, radio broadcasting, radio industry, radio ink, ramsey-blog, ratings, sean hannity, triton, triton digital