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What Making Radio Interactive Really Means

Remember when a toy was something somebody else made that you simply purchased? This week Mattel has announced a $300 3-D printer for kids that will set their imaginations free: Users upload design files via Mattel’s proprietary Design App, which works on Android or iOS devices, and can print parts to be assembled into toys. Terry Wohlers, founder […]

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Posted in anchor.fm, Christmas, Digital Strategy, interactive, listeners, mark ramsey, mark ramsey media, mattel, Media, nike, personal expression, positive impact, radio, radio industry, Radio's Future, ramsey-blog, rising quality, trend-driven innovation, trends

The New Auto Dashboard Isn’t as Scary as Radio Thinks

Every time there’s some new innovation out there which enhances the choice set available to consumers who want to hear audio entertainment or information, a chill runs up the spine of every broadcaster, because with such a large fraction of listening, radio seems to stand more to lose than to gain from the expansion of […]

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Posted in apple, auto, car, coke, connected car, dashboard, doom, edison, fox news, future, libsyn, mark ramsey, mark ramsey media, Media, mobile, nike, pandora, podcasts, radio, radio industry, Radio's Future, ramsey-blog, spotify, taylor swift, trends

Radio is Bad at Technology, but…

All right, let’s just say it. Radio is really bad at technology. Sure, we can mess with Twitter and Facebook and YouTube, but your five-year-old has mastered these. Being able to function in the presence of technology with something less than the capacity of a pre-teen is not the same as being good at technology […]

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Posted in brand, Digital Strategy, experience, fuel band, humanity, mark ramsey, mark ramsey media, Media, nike, pandora, pioneer, radio, radio industry, Radio's Future, technology, usa today

Radio, It Begins with a Problem…

Why does any consumer behave in the way that she does? It’s because she has a problem and she wants a solution.  And the more effective, convenient, and simple that solution is, the more she will gravitate towards it. A “problem” doesn’t necessarily mean some vexing dilemma.  It could be as simple as the desire […]

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Posted in consumers, fuel band, mark ramsey, mark ramsey media, Media, music, nest, nike, problem, radio, radio industry, Radio's Future, RIU, sports