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Here’s How Digital Makes Audio Content Better – NPR’s Anya Grundmann

Think digital and radio are two separate worlds and digital learnings can’t make audio content across platforms better and more popular? Think again. Anya Grundmann is NPR’s Vice President for Programming and Audience Development. She leads NPR’s programming center and its strategy for program acquisition, evaluation, and development. In this remarkable presentation from hivio, Anya […]

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Posted in 2016, anya grundmann, Audio, development, devotion score, hivio, keynote, learning, mark ramsey, mark ramsey media, Media, npr, npr one, online radio, Personalization, podcasting, podcasts, presentation, programming, Public Radio, radio, ramsey-blog, strategy

Is NPR Crazy? Yes, Like a Fox

So NPR has decided it won’t promote its podcasts or NPR One on air, and many critics are calling them out for what they describe as stupidity. I think these critics are missing the larger point. Sure, NPR derives a huge portion of its revenue from local stations, and local stations have long been uncomfortable (to say the […]

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Posted in business model, future, mark ramsey, mark ramsey media, Media, npr, npr one, promotion, Public Radio, radio, radio industry, ramsey-blog, stations, strategy