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Blog Archives

How to Watch hivio LIVE – in ONE WEEK

hivio – the audio future festival – opens in ONE WEEK, and you can watch the whole thing stream LIVE. hivio exists to gather executives from across the audio spectrum in one place at one time to touch the future. Commercial and public radio, online radio, podcasting, agencies, platforms, apps, and more. All mixing and […]

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Posted in 2016, Audio, festival, future, hivio, live, mark ramsey, mark ramsey media, Media, online radio, podcasting, radio, ramsey-blog, watch

Radio’s Advertising Spending Forecast – 2015 – 2020

There’s a new report from one of my favorite media experts, Jack Myers, and it highlights advertising revenue projections for radio and other media from 2015 to 2020 (you can download your own copy here). To summarize: Terrestrial radio (non-digital advertising only) is expected to be essentially flat with 0.6% growth annually. Digital advertising revenue is […]

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Posted in 2015, 2020, Advertising, digital, jack myers, mark ramsey, mark ramsey media, Media, non-digital, online radio, podcasting, radio, radio industry, Radio's Future, ramsey-blog, spending, streaming, terrestrial, trends

Audio is a Feature, Not an Industry

So what does it mean when the radio industry headlines lead with debt-burdened iHeartMedia and this: iHeartMedia Battles Angry Creditors as Bankruptcy Looms. What does it mean when the next headline is about Cumulus, and this quotation: “Q4 and 2015 results dismal as radio’s decline shows no signs of stabilization.” What does it mean when CBS announces their […]

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Posted in apple, apple music, Audio, cbs, cumulus, debt, feature, future, iheartmedia, industry, mark ramsey, Media, online radio, pandora, radio, radio industry, Radio's Future, ramsey-blog, rdio, spotify, startup, streaming, trends

Radio: The BBC Is Trying to Tell You Something

The BBC will reportedly abolish its radio and television divisions. BBC-produced radio and TV will still exist, of course, but they will be reorganized to reflect changes in audience behavior and in media definitions that I and others have been articulating for years. From Tubefilter: [BBC] director-general, Lord Tony Hall, believes an organizational overhaul is necessary […]

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Posted in 2016, am, Audio Trends, bbc, disrupt, entertain, fm, hivio, inform, mark ramsey, mark ramsey media, Media, online radio, ramsey-blog, trends

Announcing: hivio 2016 – Get your TIX now!

It’s back! It’s hivio, the audio future conference. What is it? One of the coolest events of the year, hivio brings together more than 100 of the most influential people in audio and media for two days of candid, unscripted conversation. This is not your father’s NAB (no offense intended, NAB). Amazing thought-leaders and provocative presentations. […]

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Posted in 2016, acast, alpha, andy bowers, Audio, beck media, chris balfe, clammr, future, geller, glenn mcquaid, hivio, howard lapides, ian grace, lineup, lizzie widhelm, mark ramsey, mark ramsey media, Media, omaze, online radio, pandora, panoply, parviz parvizi, peter kafka, radio, radio industry, ramsey-blog, re/code, red seat, ryan cummins, sarah van mosel, stefan brock, tales from beyond the pale, tickets, todd beck, valerie geller, virgin radio

Your Audio Does Not Want to Go Viral

Everybody wants to go viral. It’s as if your little corner of fame or infamy is not complete unless you have some tidbit of content achieving the kind of exponential exposure that used to require things like, say, TV or radio. The same goes for those who create audio content and post it online with all […]

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Posted in Audio, buzzfeed, dan patrick, Digital Strategy, facebook, going viral, how to, howard stern, jenna weiss-berman, mark ramsey, mark ramsey media, Media, npr, online radio, podcasting, Public Radio, radio, radio industry, ramsey-blog, rush limbaugh, serial, this american life, viral, virality

Look Out! Ford will Support Apple CarPlay and Android Auto by 2017

Ford is going all-in on bringing Apple CarPlay and Android Auto to the auto dashboard: Ford is making Apple CarPlay and Android Auto available on all 2017 vehicles equipped with Sync 3 in North America, starting with the all-new Ford Escape. Owners of 2016 vehicles equipped with Sync 3 will get an opportunity to upgrade “later […]

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Posted in android, apple, auto, business, carplay, ford, future, mark ramsey, mark ramsey media, Media, mobile, Moble Audio, model, monetization, online radio, radio, Radio's Future, ramsey-blog, sync

What if Christmas Music on Radio Isn’t Popular After All?

The routine is familiar: At least one radio station in every market flips to “All Christmas” music around Thanksgiving, thus dominating the Nielsen ratings before and during the holiday period. The interpretation: Everybody wants to hear Christmas tunes during the holiday season. So let’s go all in and market the heck out of it! But what if […]

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Posted in Christmas, holiday, listeners, mall, mark ramsey, mark ramsey media, Media, merchant, music, nielsen, online radio, radio, ramsey-blog, ratings, trends

Why Data Caps Don’t Matter for Audio

Do consumers want radios built into their mobile devices so they can save on precious bandwidth? In other words, does the use of audio streaming itself push bandwidth past available data caps? Is audio a “data hog”? Is there a consumer problem here? I have previously argued that audio streams are, in fact, fairly economical. Even […]

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Posted in bandwidth, emmis, entertainment, fm, FM on Mobile Phones, Internet Radio, mark ramsey, mark ramsey media, Media, mobile phones, next radio, nextradio, online radio, pandora, radio, ramsey-blog, streaming data cap

Forget about Share-of-Ear

“Share-of-ear.” It’s a mantra among broadcasters nowadays. And I’m going to explain why you should forget about it. You know what it means: We compare the time listened to radio with time devoted to other audio forms: Online radio, podcasting, mp3’s, whatever. The theory holds that any platform’s “share-of-ear” comes largely at the expense of […]

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Posted in Audio, Audio Trends, consumers, ear, genre, listening, mark ramsey, mark ramsey media, Media, of, online radio, potential, radio, Radio's Future, ramsey-blog, research, share, share-of-ear, spotify, trends