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Can Digital Revenue “Make Up” Lost Traditional Radio Revenue?

Are you wasting your time nursing digital pennies and dimes when the “big money” is in the dollars that flow to your coffers from traditional agencies buying traditional radio in traditional ways? “Yes.” At least, that’s the opinion of one radio industry analyst, whose solution is to double-down on traditional revenue and the ratings methodology which […]

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Posted in Advertising, best buy, digital, Digital Strategy, dvd, future, Insights, itunes, mark ramsey, mark ramsey media, Media, monetization, napster, newspaper, over-the-air, radio, radio industry, Radio's Future, ramsey-blog, revenue, strategy, trends