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You are Invited to hivio 2016 – the Audio Future Festival

There are events for radio and online radio and digital and local revenue and commercial and public and Christian broadcasters, but there’s no event for people across the audio space to gather together in one place at one time. Audio is one medium, and hivio, the audio future festival, is that one event. I’m proud to announce that […]

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Posted in 2016, acast, Adam Carolla, alpha media, andy bowers, beck media, clammr, conference, dr. drew, glenn mcquaid, hivio, howard lapides, huge, ian grace, jimmy kimmel, june, lizzie widhelm, los angeles, mark ramsey, mark ramsey media, Media, omaze, pandora, panoply, parviz parvizi, patricia korth-mcdonnell, peter kafka, ramsey-blog, re/code, ryan cummins, sarah van mosel, stefan brock, tales from beyond the pale, tickets, todd beck, valerie geller, virgin radio

Radio Listeners Have More Sex

A recent study set out to determine the difference between hearing music aloud and together with others (the way radio tends to be consumed) versus hearing that music alone (e.g., via earbuds or headphones). The study, sponsored by Sonos and Apple Music, came to this conclusion (reported in Mashable): With music being played aloud, families […]

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Posted in apple music, love, mark ramsey, mark ramsey media, mashable, Media, pandora, radio, Radio's Future, ramsey-blog, research, sex, sonos, spotify, valentine's day

Announcing: hivio 2016 – Get your TIX now!

It’s back! It’s hivio, the audio future conference. What is it? One of the coolest events of the year, hivio brings together more than 100 of the most influential people in audio and media for two days of candid, unscripted conversation. This is not your father’s NAB (no offense intended, NAB). Amazing thought-leaders and provocative presentations. […]

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Posted in 2016, acast, alpha, andy bowers, Audio, beck media, chris balfe, clammr, future, geller, glenn mcquaid, hivio, howard lapides, ian grace, lineup, lizzie widhelm, mark ramsey, mark ramsey media, Media, omaze, online radio, pandora, panoply, parviz parvizi, peter kafka, radio, radio industry, ramsey-blog, re/code, red seat, ryan cummins, sarah van mosel, stefan brock, tales from beyond the pale, tickets, todd beck, valerie geller, virgin radio

Why Data Caps Don’t Matter for Audio

Do consumers want radios built into their mobile devices so they can save on precious bandwidth? In other words, does the use of audio streaming itself push bandwidth past available data caps? Is audio a “data hog”? Is there a consumer problem here? I have previously argued that audio streams are, in fact, fairly economical. Even […]

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Posted in bandwidth, emmis, entertainment, fm, FM on Mobile Phones, Internet Radio, mark ramsey, mark ramsey media, Media, mobile phones, next radio, nextradio, online radio, pandora, radio, ramsey-blog, streaming data cap

Why Slacker is Radio’s Best-Kept Secret

How can terrestrial radio partner with online radio for the benefit of both? That’s just one topic tackled by Duncan Orrell-Jones, CEO of Slacker Radio. In this Q&A from hivio, the audio future festival, Orrell-Jones outlines Slacker’s business strategy and how it contrasts with the strategies of more familiar names like Pandora or Spotify. Slacker’s […]

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Posted in 2015, apple music, duncan orrell-jones, hivio, interview, Interviews, mark ramsey, Media, online radio, pandora, radio, ramsey-blog, slacker, spotify, strategy, streaming

Pandora to Exclusively Stream Serial Podcast – and What It Means

Beginning later this month, Pandora becomes the exclusive streaming home for the uber-popular Serial podcast. And starting next year, Pandora adds Serial’s sister radio show/podcast This American Life (on what can only be a non-exclusive basis). I’ve been thinking about the consequence of this announcement, and here’s the best I can come up with: It’s good […]

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Posted in exclusive, mark ramsey, mark ramsey media, online radio, pandora, podcast, podcasting, podcasts, radio, radio industry, ramsey-blog, serial, slacker, spotify, streaming

You’ll Never Guess How Much Music Matters to Millennials!

You’ll never guess how much music matters to Millennials! And… What happens when Stars ARE the Network? It’s episode 29 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, Playboy says “goodbye” to nudity, Meryl Streep thinks there aren’t enough female movie critics, and there’s actually something called “Paranormal Date.” Brand authority Tom Asacker […]

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Posted in branding, date, female, mark ramsey, matters, Media, Media Unplugged, meryl streep, millennials, movie critics, music, network, nudity, pandora, paranormal, paranormal date, playboy, podcasts, ramsey-blog, spotify, stars, tom asacker, unplugged, vevo, youtube

The New Auto Dashboard Isn’t as Scary as Radio Thinks

Every time there’s some new innovation out there which enhances the choice set available to consumers who want to hear audio entertainment or information, a chill runs up the spine of every broadcaster, because with such a large fraction of listening, radio seems to stand more to lose than to gain from the expansion of […]

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Posted in apple, auto, car, coke, connected car, dashboard, doom, edison, fox news, future, libsyn, mark ramsey, mark ramsey media, Media, mobile, nike, pandora, podcasts, radio, radio industry, Radio's Future, ramsey-blog, spotify, taylor swift, trends

Listeners are Blocking Radio Ads

Recently, Seth Godin penned a great piece on ad blocking. Yes, I know – you can’t block the ads on your local radio station. That’s the beauty of a linear, non-digital programming stream. Hooray! But actually, people block radio ads all the time. Every time a consumer switches stations or switches from radio to a […]

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Posted in ad-blocking, ads, Advertising, blocking, consumers, engagement, frequency, impact, mark ramsey, mark ramsey media, Media, pandora, radio, radio industry, radio spots, ramsey-blog, reach, seth godin

What Apple Music’s Streaming Radio Station REALLY Means

In part one of the slicing of Apple Music, I looked at the all-you-can-eat streaming service itself. Today, in part two, I go inside the strategy behind Apple Music’s streaming radio station, Beats 1. What is Beats 1? It is “Apple’s first 24/7 worldwide radio station.” Special? Innovative? No (and does Zane really not have […]

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Posted in apple, apple music, daniel ek, Internet Radio, jimmy iovine, mark ramsey, mark ramsey media, Media, music, pandora, radio, radio industry, ramsey-blog, spotify, tim cook, tim westergren, zane lowe