pat higbie Archives - Radio Intelligence
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Interacting with Audio Ads by Voice – XAPPMedia’s Pat Higbie

Is “touch” broken, when it comes to advertising? That’s the argument from XAPPmedia CEO Pat Higbie in this presentation from hivio 2015, the audio future festival. So what’s not broken? Your ability to activate advertising outcomes with your voice. Especially using mobile devices and when you’re on-the-go. XAPPmedia’s XAPP Ads are interactive audio ads that […]

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Posted in 2015, Advertising, hivio, interaction, mark ramsey, Media, monetization, online radio, pat higbie, radio, radio industry, ramsey-blog, streaming radio, touch, voice, xapp, xappmedia

Missed hivio 2015? Watch it here for FREE

Did you miss the live stream of hivio 2015, the audio future festival? It has been viewed more than 2,000 times to date! See what you missed! But note: The full live stream is archived for a limited time only. So watch soon! I was overwhelmed by the number of people who remarked that nowhere else could […]

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Posted in 2015, bill freund, brian benedik, dennis cllark, duncan orrell-jones, hivio, jaclyn johnson, jake shapiro, james derby, kirsten wolf, live stream, marilu henner, mark ramsey, Media, michael schneider, mike agovino, pat higbie, radio, radio industry, ramsey-blog, richard laermer, scott baker, tom asacker

Last Day to Save $200 on Tix to hivio!

If you have been putting off that decision to buy a ticket for hivio – the audio future festival, act now. Tuesday is the LAST DAY to save $200 on tickets. >>>CLICK HERE FOR TIX<<< The event is June 4 & 5 in LA at the legendary Hollywood Improv. hivio is for everyone in the […]

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Posted in 2015, bill freund, brian benedik, dennis clark, dunan orrell-jones, hivio, jaclyn johnson, jaime solis, james derby, joel douek, last chance, marilu henner, mark ramsey, mike agovino, pat higbie, ramsey-blog, richard laermer, scott baker, seth laderman, tickets, tom asacker

You are Invited to hivio 2015 – the Audio Future Festival

There are events for radio and online radio and digital and local revenue and commercial and public and Christian broadcasters, but there’s no event for people across the audio space to gather together in one place at one time. Audio is one medium, and hivio, the audio future festival, is that one event. I’m proud to announce that […]

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Posted in 2015, available, bill freund, brian benedik, clip interactive, dennis clark, duncan orrell-jones, fast company, federated media, forbes, hivio, iheartmedia, jaclyn johnson, jaime solis, jake shapiro, james derby, joel douek, kirsten wolf, man made music, marilu henner, mark ramsey, Media, michael schneider, mike agovino, nerdist, no subject, pat higbie, prx, ramsey-blog, richard laermer, rlm, sara sisenwein, scott baker, seth laderman, slacker, spotify, starcom, the blaze, tickets, tom asacker, triton, tv guide, xapp media

A New Tool to Make Audio Advertising Interactive – XAPPmedia

You know the radio spots that give you an 800-number – and repeat it four times? Don’t you just love that? Or the ones that ask you to call a number and leave your email on the answering machine? Sounds efficient, doesn’t it? Have you ever wished for an audio advertising experience that was more direct, […]

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Posted in Advertising, Audio, innovation, interactive, Internet Radio, Interviews, mark ramsey, mark ramsey media, Media, online radio, pat higbie, radio, radio industry, ramsey-blog, technology, xappmedia