personality Archives - Radio Intelligence
Blog Archives

Career Advice for Radio Air Talents

There are three kinds of radio air talents: The kind who owns the audience The kind who works for a radio station that owns the audience The kind who shares ownership of the audience with the radio station Most air talents think they are kinds 1 or 3, that they either own the audience or […]

See more ›

Posted in advice, career, mark ramsey, mark ramsey media, Media, personality, radio, radio industry, ramsey-blog, talent

7 Reasons Why Your DJ Blog is a Waste of Time

Does your radio station have a batch of DJ blogs? Here are 7 reasons why they may be a waste of time, effort, energy, and resources – especially on music-oriented stations: 1. A blog requires a strong point of view, and many DJ’s don’t have one In fact, in many cases a strong point of […]

See more ›

Posted in 7 reasons, blogs, deejay, dj, Insights, mark ramsey, mark ramsey media, Media, Personalities, personality, radio, radio industry, ramsey-blog, station, value, waste of time

Radio Personalities – not Stations – are the “Brands”

In a content-driven, anything – anytime world, the advantage shifts from radio stations to personalities and the entities that own or license them. In the long run, fans of radio will be fans of personalities.  And how will those fans seek out those personalities? By the names of their stations – or by the much more […]

See more ›

Posted in Audio, bill figenshu, brand, branded, featured, future, mark ramsey, mark ramsey media, Media, music radio, Personalities, personality, personality names, radio, radio industry, radio legend, radio personality, RIU, station, the brand, the personalities, universe, video, Videos