Personalization Archives - Radio Intelligence
Blog Archives

Radio and the End of Personalization

There is a sense of inevitable satisfaction in the idea that we can get from digital platforms exactly what we want whenever we want it, right? We lean forward with Netflix and find precisely what we want or what Netflix tells us we will like because of what we have watched previously. We want that […]

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Posted in filter bubble, mark ramsey, Media, netflix, overfitting, pandora, Personalization, radio, radio industry, Radio's Future, ramsey-blog, spotify

Here’s How Digital Makes Audio Content Better – NPR’s Anya Grundmann

Think digital and radio are two separate worlds and digital learnings can’t make audio content across platforms better and more popular? Think again. Anya Grundmann is NPR’s Vice President for Programming and Audience Development. She leads NPR’s programming center and its strategy for program acquisition, evaluation, and development. In this remarkable presentation from hivio, Anya […]

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Posted in 2016, anya grundmann, Audio, development, devotion score, hivio, keynote, learning, mark ramsey, mark ramsey media, Media, npr, npr one, online radio, Personalization, podcasting, podcasts, presentation, programming, Public Radio, radio, ramsey-blog, strategy

Personalization is Everything

Another day, another opportunity for a radio broadcaster to argue that Pandora-style personalization is “only a feature.” “Only a feature.” What an odd phrase! Especially coming from an industry which too often works overtime to avoid anything personalized whatsoever. From my perspective, personalization is not “only a feature,” it is the natural state of things. […]

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Posted in Digital Strategy, Insights, Internet Radio, mark ramsey, mark ramsey media, mass, Media, pandora, Personalization, personalized, radio, radio industry, ramsey-blog

The Limits of Personalization

Okay, so I have weird tastes.  I’m the guy whose favorite dishes in restaurants are discontinued for lack of interest.  And my music tastes are just as irregular. But thanks to the Internet you can find anything nowadays, and thanks to personalized radio services you can create what you want out of nothing if you […]

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Posted in Insights, Internet Radio, mark ramsey, mark ramsey media, Media, pandora, Personalization, radio, radio industry, RIU, sirius, siriusxm, slacker, xm