personalized Archives - Radio Intelligence
Blog Archives

Personalization is Everything

Another day, another opportunity for a radio broadcaster to argue that Pandora-style personalization is “only a feature.” “Only a feature.” What an odd phrase! Especially coming from an industry which too often works overtime to avoid anything personalized whatsoever. From my perspective, personalization is not “only a feature,” it is the natural state of things. […]

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Posted in Digital Strategy, Insights, Internet Radio, mark ramsey, mark ramsey media, mass, Media, pandora, Personalization, personalized, radio, radio industry, ramsey-blog

What “Local” REALLY Means (and it’s not what you think)

“Local, local, local.” It’s a constant refrain in the radio industry.  It’s usually expressed as one of our key advantages relative to media and advertising options which are not “local” and not active in the local community. What what does “local” mean – really? I have written about this before, and in this video I […]

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Posted in Audio, family, featured, federated media, james derby, local, mark ramsey, Media, neighborhood, pandora, personal, personalized, radio, radio industry, Radio's Future, RIU, trends, video, Videos