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Blog Archives

WAVVE – A New Solution to Make Audio Viral

It’s one of the toughest problems facing any of us in the audio space: How do we leverage social media to spread our actual audio content? This problem is made tougher by the fact that various social media platforms are all in on video and images, but not so much all in on audio. There […]

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Posted in Audio, baird hall, interview, Interviews, mark ramsey, mark ramsey media, Media, new version, platform, podcast, podcasting, radio, ramsey-blog, social media, spread, viral, wavve

hivio 2016: How Radio Can Make a Real Difference in Local Communities

During this week of Thanksgiving (and in the spirit of giving thanks), I wanted to share with you one of the most important conversations from the 2016 hivio audio future festival. If you’re a radio broadcaster, this will change the way you view contesting forever. Ryan Cummins is the Co-Founder/Co-CEO of Omaze, a cause marketplace that […]

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Posted in 2016, broadcasting, charity, contest, hivio, impact, kickstarter, mark ramsey, mark ramsey media, Media, omaze, platform, radio, radio industry, ramsey-blog, ryan cummins

hivio Streams LIVE on Thursday at 1pm PT!

hivio – the audio future festival – begins THURSDAY at 1pm SHARP, and you can watch the whole thing stream LIVE. This is the only live-streaming event designed to reveal the future of the audio information and entertainment industry. If you can’t be in the room with us, then you should watch from work or home. And […]

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Posted in Audio, hivio, live, live stream, mark ramsey, mark ramsey media, Media, online radio, pandora, platform, podcast, podcasting, radio, ramsey-blog, watch

Media Unplugged: Will Media Unicorns Go Extinct?

Will media unicorns go extinct? And… Are platform businesses eating the world? It’s episode 37 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on Kanye West, a great podcast for X-Files fans, and the most effective Super Bowl ad – which wasn’t even an ad. Listen as […]

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Posted in beyonce ad, business, eating the world, extinct, mark ramsey, Media, media unicorns, Media Unplugged, platform, podcast, podcasts, ramsey-blog, super bowl, tom asacker, unplugged, x-files

Can Taylor Swift Save Apple Music?

Have you checked out the Media Unplugged podcast I do with Tom Asacker? If not, the holiday season is a great time to catch up. Just go here for the iTunes link (other links are below). We reveal what’s really happening in media. And so far, the ‘cast has been good enough to be distributed by […]

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Posted in alamo drafthouse, amazon, apple music, bundle, cable company, facebook, force awakens, george clooney, mark ramsey, mark ramsey media, Media, Media Unplugged, omaze, platform, podcast, podcasts, ramsey-blog, rant, rave, save, star wars, svod, taylor swift, tom asacker, unplugged, video

The Dawn of Audio UpFronts

If you’re in the TV business, you’re familiar with the UpFronts. That’s the annual dog and pony show put on by the networks to debut their new shows and to impress and dazzle advertisers and media. On the digital side, we have the more recent NewFronts. Sponsored by the IAB, this event features 20 or […]

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Posted in Advertising, freakonomics, iheartmedia, invisibilia, itunes, mark ramsey, mark ramsey media, Media, newfront, npr, platform, podcast, podcasting, podcasts, radio, radio industry, Radio's Future, radiolab, ramsey-blog, soundfront, this american life, trends, upfront, wait wait...don't tell me, wbez, wnyc

Inside Facebook’s Aggressive Move into Video

What does Facebook’s aggressive move into video mean for their future? And YouTube’s? Also: It’s a trend – publishers as platforms, where fans make content but publishers make bank. It’s episode 10 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play […]

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Posted in aggressive, Audio, facebook, kodak, mark ramsey, Media, Media Unplugged, moviepilot, nfl, platform, podcast, podcasts, publisher, radio, radio industry, ramsey-blog, tom asacker, trend, unplugged, video, youtube

How Broadcasters Can Monetize Their Mobile Apps

I have long argued that radio broadcasters demand too little of their mobile apps. Yes, they can stream the over-the-air content. But so can your radio. What else can they do? What about your app is so essential, so engaging, such an important complement to the over-the-air and streaming experience that it demands not only that I […]

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Posted in Advertising, app, bill freund, broadcasters, clip, clip interactive, interview, mark ramsey, mark ramsey media, Media, mobile, monetization, monetize, platform, radio, radio industry, ramsey-blog, revenue

Bringing Audio Together – the Magic of AGOGO with J.D. Heilprin

If all your favorite audio content is all over the place in a variety of different channels, why can’t you aggregate it all in one place? Well, now you can! J.D. Heilprin is founder of AGOGO, a stealthy mobile-first startup that was recently featured in the iTunes store as “best new app” and “top news […]

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Posted in 2014, AGOGO, app, Apps, Audio, content, future, hivio, itunes, j. d. Heilprin, mark ramsey, mark ramsey media, Media, platform, radio, radio industry, Radio's Future, ramsey-blog

Radio’s Spot on the New Dashboard – Time to Do a Deal?

This past week I had a conversation with someone knowledgeable in the auto technology space: “The dash is getting crowded and complicated,” she argued, “and the harder to find a radio station is the less apt folks will be to listen to it.” “But if the content is compelling enough, they will seek it out,” […]

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Posted in auto, Automotive, car, dashboard, future, Insights, mark ramsey, mark ramsey media, mobile, platform, radio, radio future, radio industry, ramsey-blog