podcasting Archives - Radio Intelligence
Blog Archives

Media Unplugged: How to Blow Up Podcasting

How to blow up podcasting. And… 9 ways to innovate journalism – and media – online. Plus, rants and raves about Oscar’s new “Popular Film” category, the niche luxury brand of (wait for it) dental floss, and how 3 minutes of a podcast can generate tons of publicity for all the wrong reasons. It’s episode 86 […]

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Posted in blow up, dental floss, edison, innovation, journalism, mark ramsey, Media, Media Unplugged, oscar, podcast, podcasting, podcasts, popular film, ramsey-blog, tom asacker, tom webster, unplugged

Inside JAWS Tops the Apple Podcast Chart

As of this writing Inside JAWS is at #2 on Apple Podcasts. #1 in the TV/Film category. Cue proof of performance… So what are the lessons from this (beyond the notion that everybody is listening to Inside JAWS so you should, too)? There are many but I’ll boil down a few: Do great work that […]

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Posted in #2, apple, Inside JAWS, jaws, jeff schmidt, mark ramsey, Media, podcast, podcasting, podcasts, ramsey-blog, spielberg, steven, steven spielberg, wondery

WAVVE – A New Solution to Make Audio Viral

It’s one of the toughest problems facing any of us in the audio space: How do we leverage social media to spread our actual audio content? This problem is made tougher by the fact that various social media platforms are all in on video and images, but not so much all in on audio. There […]

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Posted in Audio, baird hall, interview, Interviews, mark ramsey, mark ramsey media, Media, new version, platform, podcast, podcasting, radio, ramsey-blog, social media, spread, viral, wavve

Inside the Exorcist is Top 10 on Apple Podcasts

If you haven’t checked out Inside the Exorcist, now’s the time. The series is in the top 10 in Apple Podcasts (as of this writing). And it’s a solid #1 in the Movie/TV category. And it has been getting some glowing reviews, including this one from the movie/TV industry publication Indiewire: So listen here and subscribe. And […]

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Posted in apple, exorcist, indiewire, Inside The Exorcist, mark ramsey, mark ramsey media, Media, podcasting, podcasts, radio, ramsey-blog, william friedkin, wondery

Here’s How Your Radio Company Can Make Some Money This October

Every broadcaster is on the hunt for non-traditional revenue, right? Everyone wants to leverage their amazing audience attention and focus that attention on money-making opportunities that go beyond spots. Well, here’s a groundbreaking opportunity for you to do just that. October. It’s the season of Halloween. It’s also the season where local haunted attractions and […]

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Posted in Advertising, compelling, future, halloween, Inside Psycho, ntr, podcast, podcasting, podcasts, radio, radio industry, ramsey-blog, revenue, unique, wondery

The Problem With Podcasting is NOT Discovery

If you were to survey most folks in the podcast space, they’d tell you that the primary problem they face is surfacing their content: Discovery. That, of course, is the natural perception you’d expect to find among people with too-small audiences who can’t reconcile the size of their audience with the scale of the always-on, […]

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Posted in attention, bravo, discovery, distribution, game of thrones, hbo, mark ramsey, mark ramsey media, Media, podcast, podcasting, podcasts, radio, radio industry, ramsey-blog, real housewives, serial, this american life

Will There Be A Netflix Of Podcasts?

What upfronts reveal about the TV business. And… Will there be a Netflix of Podcasts? Plus, rants and raves about the return of Biz Stone to Twitter and what happens when your date texts during a movie and the Justice System intercedes. It’s episode 64 of Media Unplugged with branding authority Tom Asacker and media strategist […]

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Posted in Advertising, business, mark ramsey, Media, Media Unplugged, netflix, podcasting, podcasts, radio, radio industry, ramsey-blog, stackadapt, text, tom asacker, tv, upfronts

This Is How Long Your Podcast Should Be

At NAB, Rob Walch, VP at Libsyn (and a very smart guy) attempted to debunk the “myth” that shorter-length podcasts are more popular than long-form shows. And he did it by sharing Libsyn data indicating that “84% of podcasts with more than 100,000 downloads were more than 51 minutes long while just 9.9% were less […]

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Posted in content, data, length, libsyn, long, mark ramsey, mark ramsey media, Media, podcast, podcasting, podcasts, quality, radio, radio industry, ramsey-blog, research, rob walch, rules, short

Media Unplugged: 10 Media Trends You Need to Know

10 media trends you need to know. And… Niche! It’s the new mainstream! Plus, rants and raves about lying with podcast trend statistics and more. It’s episode 60 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button […]

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Posted in branding, lies, mark ramsey, Media, Media Unplugged, podcasting, podcasts, radio, radio industry, ramsey-blog, tom asacker, trends, unplugged

Inside the Exploding Business of Podcasting

Sure, it’s smaller than radio. But it’s growing. And revenue is growing fast. I’m talking about podcasting. And one of the hot new companies native to the space is Wondery, an audio on-demand company that just celebrated its first anniversary. It’s also the company I’m working with on my new series, Inside Psycho. Hernan Lopez […]

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Posted in Audio, business, hernan lopez, Inside Psycho, mark ramsey, mark ramsey media, Media, podcasting, podcasts, ramsey-blog, wondery