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Radio: There Will Be No More New Music Formats

If you’re waiting for a new music format – a knight in shining armor – to save your flagging ratings, then you will be waiting for the rest of your professional career. Because there never will be one ever again. What’s the next big new format? Radio has been asking that question forever. Most recently, […]

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Posted in boom, chr, classic hip hop, country, everything that rocks, formats, future, inside radio, jack, mark ramsey, mark ramsey media, mashup, Media, new, nielsen, oldies, pandora, pop, radio, radio industry, Radio's Future, ramsey-blog, rhythm chr, rock, spotify, trends, urban, variety hits, youtube

How to Make Your Content “Pop”

Sometimes we have this weird notion that platforms are places for us to put the same stuff everywhere. They’re not. The way to make your content “pop” is to re-imagine it for every platform where it appears.  It’s not the same thing someplace else. It’s something new someplace else – inspired by its original form, […]

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Posted in Audio, content, featured, mark ramsey, mark ramsey media, Marketing Strategy, Media, pop, radio, radio industry, re-imagine, RIU, video, Videos