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How to “Fame”

Think fame isn’t a formula? Think again. And RLM Public Relations head Richard Laermer is going to spell it out for you. A frequently-quoted authority on media culture and hype, Richard is a PR visionary, former journalist, and author of five bestselling books including 2011: Trendspotting, Punk Marketing, Full Frontal PR, and the forthcoming How […]

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Posted in 2015, attention, Audio, fame, hivio, how to, how to fame, Interviews, mark ramsey, mark ramsey media, Media, pr, radio, radio industry, ramsey-blog, richard laermer

Does This American Life’s “Serial” Signal a “Golden Age” for Podcasts? Nope.

Does This American Life’s “Serial” Podcast signal a new “Golden Age” for Podcasting? Nope. And we’re going to explain why. Also: Why is Beats crushing Bose – on YouTube? It’s episode 8 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we take the steam out of some overheated PR. […]

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Posted in ad, beats, bose, branding, clint eastwood, golden age, mailchimp, marco.org, mark ramsey, Media, Media Unplugged, podcast, podcasting, podcasts, pr, quartz, radio, radio industry, ramsey-blog, serial, this american life, tom asacker, wall street journal, youtube

Ryan Holiday: How to Grow Your Media Brand the Silicon Valley Way

Quick Summary: How do today’s tech startups launch and scale big and fast? By using a new union of traditional and direct marketing and business development that adds up to one thing: Growth. How can radio and other media brands become “growth hackers”? Ryan Holiday is the former Director of Marketing for American Apparel. He has promoted […]

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Posted in Advertising, airbnb, branding, dropbox, future, groupon, growth hacker, Insights, Interviews, marc ecko, mark ramsey, mark ramsey media, marketing, Media, pr, radio, radio industry, ramsey-blog, ryan holiday, seth godin, tim ferriss, tucker max, Twitter

So THAT’S How Apple’s PR Team Really Does It!

Want to peek behind the curtain of Apple’s PR machine? That’s just what branding authority and celebrated author Tom Asacker and I do in episode 3 of Media Unplugged, our new twice-monthly podcast where we go behind the big media spin to spell out what’s really happening and what it means for media, brands, and consumers. Plus, […]

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Posted in apple, behind the scenes, bethany mota, dancing with the stars, iphone 6, launch, mark ramsey, Media, Media Unplugged, pr, radio, radio industry, ramsey-blog, rant, rave, tom asacker, unplugged