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Will Half of Terrestrial Radio Stations Disappear?

A recent Borrell report provided a slew of predictions for the media space over the next ten years, but none was more alarming to radio broadcasters than Prediction No. 4: The prediction: Car-dashboard options diminish AM/FM radio listening. Half the terrestrial stations disappear. Only those with strongest and most valuable audiences remain. Smartphones become radios. […]

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Posted in borrell, diminish, gordon borrell, mark ramsey, mark ramsey media, Media, predictions, radio, radio industry, Radio's Future, ramsey-blog, research, shrink, social media, trends

Predictions for Radio in 2014

Tom Taylor offered up some questions for radio to ponder in 2014. I thought I’d take this opportunity to answer them: 1. Connected car – friend or foe? Both – and neither. The connected car doesn’t care about you, radio. It cares only about the consumers on the buying end of the auto transaction and, […]

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Posted in 2014, Advertising, connected car, Insights, mark ramsey, mark ramsey media, Media, online radio, predictions, radio, radio industry, Radio's Future, ramsey-blog, tom taylor, trends