problem Archives - Radio Intelligence
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The Biggest Problem with Podcasting is…

Everyone’s abuzz about podcasting! Well, kind of. Maybe not everyone. You’ve probably seen the 2016 stats: According to Edison, 21% of Americans ages 12 and up have listened to a podcast in the past month. That’s followed by this spin on trends: “That is up from 17% in 2015. Monthly podcast listenership has increased 75% since […]

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Posted in growth, hbo, hits, mark ramsey, mark ramsey media, Media, need, netflix, podcast, podcasting, podcasts, problem, radio, radio industry, ramsey-blog, trends

Radio, It Begins with a Problem…

Why does any consumer behave in the way that she does? It’s because she has a problem and she wants a solution.  And the more effective, convenient, and simple that solution is, the more she will gravitate towards it. A “problem” doesn’t necessarily mean some vexing dilemma.  It could be as simple as the desire […]

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Posted in consumers, fuel band, mark ramsey, mark ramsey media, Media, music, nest, nike, problem, radio, radio industry, Radio's Future, RIU, sports

Arbitron’s Small Sample Problem – it’s Worse than you Think

It’s not news that Arbitron has a problem with small samples in PPM markets. Every broadcaster in these markets has bumped into this problem at one time or another, usually with either delightful or devastating ratings consequences. Let’s look at this problem from a different perspective: Forget ratings and consider cancer rates in the US. […]

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Posted in advertisers, Advertising, arbitron, Daniel Kahneman, Insights, mark ramsey, mark ramsey media, Media, online, online radio, ppm, problem, radio, radio industry, ratings, RIU, small sample, streaming, thinking fast and slow