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The Dangers of Social Media for Radio

Will social media mentions lead to radio tune-in? Will likes and shares and comments lead to ratings? That’s your hope, of course. Because we all know that no commercial broadcaster would devote an iota of effort to social media if he or she didn’t believe there was some translation – no matter how indirect – […]

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Posted in mark ramsey, marketing, Media, peter kafka, promotion, radio, radio industry, ramsey-blog, recode media, social media, steven soderbergh

Is NPR Crazy? Yes, Like a Fox

So NPR has decided it won’t promote its podcasts or NPR One on air, and many critics are calling them out for what they describe as stupidity. I think these critics are missing the larger point. Sure, NPR derives a huge portion of its revenue from local stations, and local stations have long been uncomfortable (to say the […]

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Posted in business model, future, mark ramsey, mark ramsey media, Media, npr, npr one, promotion, Public Radio, radio, radio industry, ramsey-blog, stations, strategy