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What To Do About Declining Listening for NPR Stations

Listening to NPR member stations is slipping among younger listeners. That’s from new NPR data shared at the recent Public Radio Program Director’s Conference (always a great event, by the way). The writeup in Current reports: Average–quarter-hour (AQH) listening during morning drive time has dropped 11 percent in the past five years, and afternoon drive […]

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Posted in decline, gwynne villota, listening trends, mark ramsey, mark ramsey media, Media, npr, prpd, Public Radio, radio, radio industry, ramsey-blog, trends

Radio: What Happened to BIG?

A few weeks ago I was very pleased and flattered to be part of the opening presentation at the Public Radio Program Directors Conference in Portland. The PRPD is always one of my favorite events because every single person in the room is on a content- and service-based mission to make their communities and the […]

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Posted in 2014, big, conference, dave ramsey, enduring, jonny quest, long tail, mark ramsey, mark ramsey media, Media, presentation, prpd, Public Radio, Radio's Future, ramsey-blog, small

Local Public Radio: What To Do…

…in a world where the networks you pay for content circumvent you by distributing much of that same content online? This is a complicated question, but it’s one that branding authority Tom Asacker tackles with me in this highlight from our conversation at the recent Public Radio Program Director’s conference in Las Vegas. Is it […]

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Posted in 2012, a clear eye, Audio, branding, content, featured, local, mark ramsey, Media, nor, program director, prpd, Public Radio, purpose, radio, radio industry, tom asacker, video, Videos

Consumers Don’t Care about your Messages

There’s a difference between giving people what they desire and messaging them to convince them that what you have is what they desire. That’s one point from my friend, branding authority Tom Asacker, in the conversation we had on the stage of the recent Public Radio Program Director’s conference in Las Vegas. Watch (or click […]

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Posted in 2012, Audio, branding, consumers, featured, mark ramsey, Media, message, prpd, Public Radio, radio, radio industry, tom asacker, value, video, Videos