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Your Audio Advertising Needs to be More Human

Alex Blumberg is the creator of the popular podcast Startup and founder of the new podcasting network, Gimlet Media. Given his deep background in public media, it’s fair to ask what anyone in the commercial audio space might learn from Alex about audio advertising. What the heck does he know, anyway? Well, Gimlet Media is […]

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Posted in Advertising, alex blumberg, Audio Trends, brands, consumers, gimlet, mailchimp, mailkeemp, mark ramsey, mark ramsey media, Media, podcasts, public media, radio, radio industry, ramsey-blog, serial, startup, this american life

Will Kickstarter Disrupt Public Radio?

Kickstarter is one of several crowdsourced funding platforms.  Have a pet project?  Post it there and let the crowd fund it for you (or not). Recently the folks at public radio program developer PRX (friends of mine) have been experimenting with crowdsourcing development funds for some of their programs, including the third season of a […]

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Posted in 99% invisible, broadcasting, gigaom, independent public, ira glass, kickstarter, lawrence welk, local public, mark ramsey, mark ramsey media, mass media, Media, music radio, national public radio, pro, public broadcasting, public media, Public Radio, public radio exchange, public radio programs, public radio shows, public radio stations, radio, radio formats, radio industry, radio program, radio stations, rerun, RIU, sirius satellite radio, the lawrence welk show, this american life, will kickstarter disrupt public radio

The Upside-Down World of Public Radio Funding

Once upon a time “NPR” stood for “National Public Radio,” and the “radio” in NPR was the exclusive means of distributing the network’s content. This was an era when stations would solicit funds from listeners to support this and other programming and send a big chunk of those funds back to the network. That was […]

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Posted in Insights, mark ramsey, mark ramsey media, Media, national public radio, npr, public media, Public Radio, radio, radio industry, RIU, this american life