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Radio’s Missing Marketing Funnel

One of the great things about non-commercial radio is that it’s supported largely by fans – the very “public” embodied in the term “public service.” And this is as true of NPR-type stations as it is for non-commercial Christian stations. And these stations have something else in common besides their business model: They both tend […]

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Posted in Christian Radio, donors, fans, financial support, fringe, funnel, Insights, mark ramsey, mark ramsey media, marketing funnel, Media, non-commercial, npr, public, Public Radio, radio, radio industry, Radio's Future, ramsey-blog, religious, sales funnel

Your PPM Strategy is Wrong: Word-of-Mouth Still Matters

It is almost impossible to count the ways in which playing to Arbitron’s PPM measurement methodology may provide short term gains for radio ratings, but very much at the expense of the health of radio brands long-term. And here’s yet another one. It is accepted wisdom that, since PPM supposedly measures behaviors rather than recall […]

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Posted in 91x, Advertising, arbitron, branding, contagious, Insights, jonah berger, mark ramsey, mark ramsey media, Media, ppm, public, radio, radio industry, show us your x, strategy, triggers