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Why Doesn’t Radio use “Add to Calendar”?

I spend my day inviting others to meetings and accepting invitations from others. And I do it the same way you do, by sending or accepting those little “add to calendar” invitations. So here we are, radio broadcasters, driving tune-in to an appointment-based medium where appointments are clearly rewarded by Arbitron at ratings time. And […]

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Posted in add, add to calendar, appointment, arbitron, calendar, calendar invitation, facebook, invites, listener, mark ramsey, mark ramsey media, Marketing Strategy, Media, radio, radio broadcasters, radio industry, rewards, RIU, simplicity

Social Media is a Mirror

Why does a relatively small fraction of your audience “like” you on Facebook? Because, as Shama Kabani reminds us, you’re looking in the wrong mirror. Shama is a celebrated social media author, entrepreneur, and card-carrying member of the digerati (she is also a one-time interview subject on this blog). In a recent piece in Inc. […]

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Posted in broadcasting, cupcake, facebook, Inc., Insights, mark ramsey, mark ramsey media, marketing zen group, Media, media content, media efforts, media mirror, mirror, radio, radio broadcasters, radio industry, reflection, RIU, shama kabani, social, social media, using social media, world wide web

Radio: A Sure Path to Lower Ratings

So the early results are in in the battle between DirecTV and Viacom, and they’re not pretty – for Viacom. Thanks to a deal dispute, Viacom has been off DirecTV for several days.  That is, distribution – attention – has been reduced.  And the impact has been dramatic. According to the LA Times, Nickelodeon’s ratings […]

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Posted in attention, consumer, decrease, directv, distribution, high definition television, intention, lower, mark ramsey, mark ramsey media, matter, Media, mtv, radio, radio broadcasters, radio industry, Radio's Future, rating, ratings, RIU, spongebob squarepants, success, vh1, viacom