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Is This News/Talk Radio For A New Generation?

What happens when the future of News/Talk radio is not on the radio? #AM2DM happens. Good morning, Twitter! Today is the ONE HUNDREDTH #AM2DM and we’re celebrating with @NeNeLeakes. Bloop! https://t.co/lpjH3pLHQc — AM to DM by BuzzFeed News (@AM2DM) February 26, 2018 It’s not new. The show, a production of Buzzfeed News and found on a […]

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Posted in #am2dm, mark ramsey, mark ramsey media, Media, morning show, news, news radio, news/talk, radio industry, Radio's Future, ramsey-blog, social media, Talk Radio

Can Analog Media Companies Drive Digital Revenue?

There isn’t a broadcasting company that doesn’t hope that answer is “yes,” and guess what: “Yes” is right. A recent New York Times piece outlines exactly how successful this can be – in television: Nielsen ratings, which measure the number of viewers who tune in for shows at the time of their broadcasts, are down […]

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Posted in Advertising, Audio, digital, mark ramsey, mark ramsey media, Media, monetization, nbc, radio, radio industry, Radio's Future, ramsey-blog, strategy

Did Smart Speakers Affect Radio Listening in 2017?

There’s lots of talk about the impact of smart speakers like Amazon’s Echo on usage for radio. Indeed, last year alone, some 25 million of these devices were sold, 11 million in the holiday quarter alone. The appeal to broadcasters is obvious: A device that’s all about listening – and it’s being embraced by millions […]

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Posted in 2017, alexa, amazon echo, google home, impact, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog, Smart Speaker, streaming, trends

Media Unplugged: The REAL Story Behind TV’s Transformation

The REAL story behind TV’s transformation. And… Amazon goes private label. Plus, rants and raves on the TV spot that’s a podcast that’s a local restaurant…or something, Facebook’s “fake news” flag that makes content MORE popular, Jack in the Box’s effort to monetize the marijuana munchies, and what happens when Netflix viewers know more about […]

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Posted in amazon, facebook, fake news, jack in the box, mark ramsey, mark ramsey media, Media, Media Unplugged, netflix, podcast, podcasts, private label, radio, radio industry, ramsey-blog, rants, raves, tom asacker, transformation, tv

The Dangers of Social Media for Radio

Will social media mentions lead to radio tune-in? Will likes and shares and comments lead to ratings? That’s your hope, of course. Because we all know that no commercial broadcaster would devote an iota of effort to social media if he or she didn’t believe there was some translation – no matter how indirect – […]

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Posted in mark ramsey, marketing, Media, peter kafka, promotion, radio, radio industry, ramsey-blog, recode media, social media, steven soderbergh

What Christmas Means for Radio

The title of the (somewhat cheeky) Washington Post piece said it all: “We can’t take any more of 2017, so we’ve turned to the Hallmark Channel in desperation.” Most radio broadcasters seem to think that Christmas is about Christmas music, but it’s not. And while Christmas is ultimately about the birth of Christ, that’s not […]

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Posted in channel, christian, Christian Radio, Christmas, countdown, hallmark, mark ramsey, mark ramsey media, meaning, Media, music, radio, radio industry, Radio's Future, ramsey-blog, washington post

How To Be Their Favorite Radio Station

From Nielsen (via All Access): Americans spend 87% of their AM/FM radio listening tuning into their three favorite stations (based on the amount of time spent with each). What’s more interesting is that 58% of all listening goes to just one station, the listener’s favorite (called the ‘1st Preference’ station, or P1) Let’s break this down. […]

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Posted in favorite, mark ramsey, mark ramsey media, Media, nielsen, radio, radio industry, Radio's Future, ramsey-blog, station

AM Radio: With Friends Like This…

Everybody loves AM radio, right? Everybody needs AM radio, right? Hmm. Maybe not. Imagine a world where a new auto model dispenses with AM radio, but even so experiences blockbuster consumer demand. Of course, I’m talking about Elon Musk’s forthcoming Tesla Model 3: Elon Musk, during a conference call hosted by Goldman Sachs a few […]

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Posted in am, am radio, association, broadcasters, california, future, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog, scba, southern, tesla

Introducing The Amazing New Podcast: “Inside The Exorcist”

I was floored by the amazing reception to Inside Psycho a few months ago, and I am now very proud to introduce to you my second collaboration with incomparable audio designer Jeff Schmidt and the terrific folks at Wondery: Inside The Exorcist. This project has been months in the making and I can honestly say I am as […]

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Posted in exorcist, inside, Inside The Exorcist, jeff schmidt, mark ramsey, movie, podcast, podcasts, psycho, radio, radio industry, ramsey-blog, season 2, wondery

Radio’s Streaming Effort May Be Screwed – Part 2

Yesterday I published a piece that argued two things: First, the decline in streaming for broadcast radio stations is real – it’s a trend, not a blip. Second, that decline has consequences not only for your streaming strategy but also for the strategy of spreading your radio brands across every new platform under the sun […]

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Posted in digital, Digital Strategy, Internet Radio, mark ramsey, mark ramsey media, Media, pandora, pureplay, radio, radio industry, ramsey-blog, screwed, spotify, strategy, streaming, trends