radio ink Archives - Radio Intelligence
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Podcasting is Not a “Secret Weapon”

Recently Radio Ink asked whether podcasting was “the secret weapon” to attract younger listeners. That was based on reports from NPR (echoed by NPR’s Anya Grundmann at hivio recently) that, thanks in large part to on-demand content and digital distribution, “We’re seeing some very encouraging signs that younger people are coming into NPR that previously […]

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Posted in anya grundmann, mark ramsey, mark ramsey media, Media, npr, podcasting, podcasts, radio, radio industry, radio ink, Radio's Future, ramsey-blog, secret weapon

What is Radio’s “Fair Share” of Revenue?

“Radio does not get its fair share [of ad revenue],” says Radio Ink. That’s based on a new eMarketer report indicating that consumers aged 18+ spend 12% of their media time with radio, while radio receives only 9.3% of the ad spend. Radio Ink’s premise is flawed in two ways: First, there’s no such a thing […]

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Posted in ad share, Advertising, emarketer, facebook, mark ramsey, mark ramsey media, Media, print, radio, radio industry, radio ink, ramsey-blog, revenue, share

Why Chasing “Cool” for Radio is a Fool’s Errand

There’s nothing less “cool” than a room full of 50-year-olds preaching the importance of making something “cool.” And that happens all the time in the upper echelons of the radio industry, a place where the air must be thin enough to imagine that “cool” can be manufactured rather than earned. I’m reminded of a brainstorming meeting […]

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Posted in cool, eric rhoads, Insights, mark ramsey, mark ramsey media, Media, nextradio, radio, radio industry, radio ink, ramsey-blog, technology

What is Sean Hannity Smoking?

“It’s the single biggest threat to the radio business today, the measurement system is flawed in a dramatic way.” So says Sean Hannity in Radio Ink: For example, in New York, if you’re listening to The Sean Hannity Radio Show on the WOR website, even if you have a Portable People Meter, I can’t get […]

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Posted in Internet Radio, mark ramsey, mark ramsey media, measurement, Media, nielsen, online radio, radio broadcasting, radio industry, radio ink, ramsey-blog, ratings, sean hannity, triton, triton digital

Does Radio “Need a New Story”?

Sometimes I just want to scream. Like when I read a piece in Radio Ink titled “Consumers do not know about the Power of Radio.” That’s right. With five radios in every household and radio presumably being a part of virtually everyone’s daily habit, we consumers “do not know about the power of radio.” We […]

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Posted in active, arbitron, Insights, like, love, mark ramsey, mark ramsey media, Media, passive, power, radio, radio industry, radio ink, starbucks, story

Radios Ripped from New Cars? “Not So Fast,” say Consumers

You can climb down from the ceiling now, Mr. Broadcaster – it turns out new cars will feature FM/AM radios built-in for the foreseeable future (although certainly not forever). The logic of this should be obvious to us all, but particularly obvious for anyone who bothers to talk with consumers. And I did. Between March […]

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Posted in dashboard, detroit, FM on Mobile Phones, in-car, Internet Radio, mark ramsey, mark ramsey media, Media, mobile, Moble Audio, radio, radio industry, radio ink, Radio's Future, research

Behold, The Car Dashboard Crisis!

Panic is in the streets following two events this week: First, a Mark Kassof study which revealed the unsurprising news that 83% of a sample of radio general managers and executives view Internet access in cars as “a threat” to “traditional radio,” (whatever that means). A threat? What about an opportunity, Mr. Broadcaster?! Your experiences […]

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Posted in convergence, dashboard, future, mark kassof, mark ramsey, mark ramsey media, Media, radio, radio industry, radio ink, Radio's Future, research

Is Radio “Relevant”?

I was struck by the following exchange about radio’s relevance – or lack thereof – from Radio Ink: Entercom CEO David Field got the hair on his back up a little bit yesterday when speaking at a Wells Fargo Media Conference yesterday. When answering a question about whether radio was relevant anymore, Field said there’s […]

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Posted in Advertising, apple, cathedral radio, ceo david, conversation, conversations, david field, entercom, information, information retrieval, interest, knowledge, lack thereof, listen to radio, mark ramsey, mark ramsey media, Media, oral communication, pragmatics, radio, radio industry, radio ink, Radio's Future, relevance, relevant, RIU, science, what's

Go Ahead – Kill Your Radio Stream

“Is it time to kill that clunky stream?” reads the headline in the Radio Ink piece.  It is an interview with the National Associate Director of SAG/AFTRA. First, the premise that a “clunky stream” is the norm, let alone the state of the art, is wrong. A clean stream is as close as some simple […]

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Posted in apple inc., clean stream, computing, dark radio, Internet Radio, iphone, itunes, mark ramsey, mark ramsey media, Media, online radio, radio, radio industry, radio ink, radio records, rights fees, RIU, sag, SAG/AFTRA, stream, streaming, your radio

Surprise! Advertisers want Results and Tracking!

That’s the lesson from the vivid interview just posted by Radio Ink with a New Jersey car dealer. Much credit goes to Radio Ink for this post, because I have no doubt that they will receive oodles of complaint emails from broadcasters who presume that the secrets of accountability can be kept from their clients […]

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Posted in accountability, Advertising, auto, dealer, Insights, Internet Radio, interview, mark ramsey, mark ramsey media, Media, metrics, pandora, planet honda, proof, radio, radio industry, radio ink, RIU