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Blog Archives

Radio: How Good You Are Matters

FX Networks boss John Landgraf has never run a radio station so far as I know. But maybe he should. Faced with a withering onslaught of content from over-the-top providers like Netflix, Amazon, Hulu, and others, Landgraf is the guy who coined the term “peak TV,” and since then the glut of TV has gotten […]

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Posted in amazon, digital, fx, good, hulu, landgraf, mark ramsey, mark ramsey media, Media, netflix, peak tv, quality, radio, radio broadcasting, radio station, Radio's Future, ramsey-blog

The Secrets to Facebook Engagement for Radio

Now that Facebook is all but “pay for play,” what’s the best way for you to maximize your time and your investment on the platform as you build out your social media engagement for your radio brand? No longer is it worth wasting time posting for posting’s sake. And no longer is money involved in […]

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Posted in best practices, brand, comment, engagement, facebook, like, mari smith, mark ramsey, mark ramsey media, Media, radio, radio station, ramsey-blog, research, share, social media

Radio Social Media Managers Are Near Tears

Yesterday I published a post that detailed how the typical radio station’s Facebook strategy is, at best, off-base, and at worst, non-existent. To coin a phrase, that post “went viral” and generated a bunch of response, most of which came privately (such is the fear of consequences in the radio industry). I’m going to share some of […]

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Posted in best practices, Digital Strategy, facebook, Insights, manager, mark ramsey, mark ramsey media, Media, radio, radio industry, radio station, ramsey-blog, social media, strategy

How to Hire Radio Talent

This week I was called by a radio industry trade and asked an interesting question: How should radio stations hire differently in this new age? In other words, what qualifications should we be looking for in talent, programming, and sales that are different from today’s conventional qualifications? This is a great question, so let me […]

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Posted in comic con, Digital Strategy, hire, howard stern, keith olbermann, mark ramsey, mark ramsey media, Media, radio, radio industry, radio station, Radio's Future, ramsey-blog, recruiting, rules, talent

Things I Hate about Radio Station Websites

Some folks accuse me of being too negative in some of my posts. For you, this will be your “I told you so” moment. Are you like me? Do you browse to your local radio station site only to find yourself asking the cosmic question: Why in the world did I bother to come here? […]

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Posted in Advertising, Digital Strategy, hate, Insights, los angeles, mark ramsey, mark ramsey media, Media, radio, radio industry, radio station, things, websites

How to Make Local Digital Sales More Effective

Local radio is now, more than ever, in the local media business. And that means not just selling spots or selling digital ideas that live around those spots.  It also means helping your current and potential clients create better media themselves and compete more effectively in the digital space your radio brand doesn’t own. But […]

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Posted in Advertising, anthony bratti, Audio, buzzboard, demo, digital, featured, local, mark ramsey, mark ramsey media, Media, neal polachek, q&a, radio, radio industry, radio station, RIU, sales, video, Videos, vsplash

What’s Wrong with your Podcasts, Radio?

One of radio’s great opportunities is to get our communal heads and hands around the form and manner in which we post audio online.  Yes, I’m talking about the dreaded podcasts, people! If you’re a radio broadcaster then chances are you have a section of your website devoted to show podcasts (assuming you have a […]

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Posted in a radio, cnn radio, digital audio, google, mark ramsey, mark ramsey media, Marketing Strategy, Media, podcast, podcasting, podcasts, radio, radio broadcast, radio industry, radio look, radio station, radio stations, RIU, solve, soundcloud, strategy, uses of podcasting, web syndication, what's, what's wrong, word of the year