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What Apple’s CarPlay Means for Radio

By now you’ve heard about Apple’s new CarPlay platform which is gearing up for battle with Google’s Open Automotive Alliance, not to mention all the other platforms making a land grab for that whitest of spaces, the car dashboard. The Apple platform – coming soon – will only be available on a few new car […]

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Posted in apple, carplay, google, hd radio, Insights, Internet Radio, mark ramsey, mark ramsey media, Media, mobile, pandora, platform, radio, radio industry, radio stations, ramsey-blog

Buying Pandora can Increase Your Radio Station’s Ratings

What?! Yes, a radio station can buy time on Pandora with the intention of driving audience to the station either online or (less efficiently) on-air. How do I know? Because some stations have done it – and done it successfully enough to be repeat customers. Just one example: A station in a top ten market […]

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Posted in Advertising, Audio, Insights, Internet Radio, mark ramsey, mark ramsey media, Media, nielsen, online radio, pandora, radio, radio industry, radio stations, ramsey-blog, ratings, streaming

Here’s what IHeartRadio and TuneIn are Missing

Lots of blood, sweat, tears, and treasure have gone into making radio’s alternatives to Pandora et. al., yet I think both IHeartRadio and TuneIn are missing perhaps their greatest opportunity. And it’s staring them in the face. To be sure, these are terrific apps – as good as anything out there. So what are they […]

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Posted in android software, app, clear channel communications, features radio, hd radio, iheartradio, industry, Internet Radio, listener, mark ramsey, mark ramsey media, Media, music radio, pandora radio, radio, radio induustry, radio listeners, radio stations, radio technology, Radio's Future, RIU, skipping songs, social media, software, solve, the radio station, tunein, web 2.0, world wide web

Apple’s “Pandora Challenge” is really a Radio Industry Challenge

Apple is rumored to be launching a radio-like streaming service, and Bloomberg is missing the point. Yesterday, Bloomberg published a piece focused on Apple’s challenge to Pandora, yet it’s blind to the larger reality: Whatever targets a radio-like experience in mobile platforms (especially cars) and is advertising-supported is a significant challenge to ALL radio, not […]

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Posted in apple, bloomberg, Insights, Internet Radio, mark ramsey, mark ramsey media, Media, online, pandora, radio, radio industry, radio stations, RIU, streaming

Apple wants to Erase your Radio Spots

Another day, another technology-driven way to undo advertising.  Forget the fact that advertising is what pays for most of the content we enjoy on TV or radio. Apple was just granted a patent for technology that would allow users to switch seamlessly to their own audio or video files once ads started playing on their […]

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Posted in ads start, Advertising, allows users, apple, apple inc., application software, communication, communication design, computing, dollars, erase, graphic design, itunes, mark ramsey, mark ramsey media, marketing, Media, own audio, patent, radio, radio spots, radio stations, RIU, seamless switcher, start play, video file

What’s Wrong with your Podcasts, Radio?

One of radio’s great opportunities is to get our communal heads and hands around the form and manner in which we post audio online.  Yes, I’m talking about the dreaded podcasts, people! If you’re a radio broadcaster then chances are you have a section of your website devoted to show podcasts (assuming you have a […]

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Posted in a radio, cnn radio, digital audio, google, mark ramsey, mark ramsey media, Marketing Strategy, Media, podcast, podcasting, podcasts, radio, radio broadcast, radio industry, radio look, radio station, radio stations, RIU, solve, soundcloud, strategy, uses of podcasting, web syndication, what's, what's wrong, word of the year

Will Kickstarter Disrupt Public Radio?

Kickstarter is one of several crowdsourced funding platforms.  Have a pet project?  Post it there and let the crowd fund it for you (or not). Recently the folks at public radio program developer PRX (friends of mine) have been experimenting with crowdsourcing development funds for some of their programs, including the third season of a […]

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Posted in 99% invisible, broadcasting, gigaom, independent public, ira glass, kickstarter, lawrence welk, local public, mark ramsey, mark ramsey media, mass media, Media, music radio, national public radio, pro, public broadcasting, public media, Public Radio, public radio exchange, public radio programs, public radio shows, public radio stations, radio, radio formats, radio industry, radio program, radio stations, rerun, RIU, sirius satellite radio, the lawrence welk show, this american life, will kickstarter disrupt public radio