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Can Taylor Swift Save Apple Music?

Have you checked out the Media Unplugged podcast I do with Tom Asacker? If not, the holiday season is a great time to catch up. Just go here for the iTunes link (other links are below). We reveal what’s really happening in media. And so far, the ‘cast has been good enough to be distributed by […]

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Posted in alamo drafthouse, amazon, apple music, bundle, cable company, facebook, force awakens, george clooney, mark ramsey, mark ramsey media, Media, Media Unplugged, omaze, platform, podcast, podcasts, ramsey-blog, rant, rave, save, star wars, svod, taylor swift, tom asacker, unplugged, video

An Explosion in Ad-Blocking means Ad-Mageddon for Publishers!

Ad-Blocking is About to Go Mainstream, and it’s Ad-Mageddon for Publishers! And… Mashable Teams Up…with Dan Rather?! It’s episode 25 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves for Donald Trump, Amazon’s strange new “Dash” button, the Lexus Hoverboard, and more. Listen as we go inside media to reveal the […]

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Posted in 2015, ad-blocking, ad-mageddon, Advertising, amazon, dan rather, dash, donald trump, hoverboard, iOS, lexus, mainstream, mark ramsey, mashable, Media, Media Unplugged, publishers, ramsey-blog, rant, rave, slide, tom asacker, unplugged

How to Make News Stories go Viral

How do you make a news story go viral? Also: Marriott – it’s a hotel chain; no, it’s a film studio! And what that means for all brands. It’s episode 11 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, Tom rants about the Pope who pulls no punches and Mark rants about TV’s Celebrity Apprentice, […]

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Posted in celebrity apprentice, chain, donald trump, film studio, hotel, mark ramsey, marriott, Media, Media Unplugged, news, podcast, podcasts, pope, punch, ramsey-blog, rant, rave, story, tom asacker, unplugged, viral

So THAT’S How Apple’s PR Team Really Does It!

Want to peek behind the curtain of Apple’s PR machine? That’s just what branding authority and celebrated author Tom Asacker and I do in episode 3 of Media Unplugged, our new twice-monthly podcast where we go behind the big media spin to spell out what’s really happening and what it means for media, brands, and consumers. Plus, […]

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Posted in apple, behind the scenes, bethany mota, dancing with the stars, iphone 6, launch, mark ramsey, Media, Media Unplugged, pr, radio, radio industry, ramsey-blog, rant, rave, tom asacker, unplugged