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If CNN’s Ratings “Don’t Matter,” Why Do Yours?

The entire category of cable news is suffering a ratings slide. So acknowledges Time Warner CEO Jeff Bewkes. But what’s his solution? How will he turn the cable news ratings situation around? Well it turns out that’s asking the wrong question. In fact, CNN’s response has been to add specialty shows which are decidedly not […]

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Posted in Advertising, anthony bourdain, attention, business model, cnn, digital, jeff bewkes, mark ramsey, mark ramsey media, Media, Media Unplugged, mike rowe, mobile, Radio's Future, ramsey-blog, ratings, revenue, sharon waxman, the grill, the wrap, tom asacker, trends

Why Nothing Changes in Talk Radio

Today, I’m taking a back seat to the inimitable Darryl Parks, a legend in the world of commercial radio spoken word. Darryl has an extraordinarily blunt and insightful perspective on what ails Talk Radio, and you can read it here. A few highlights: I guess I hit close to home with my prior blog post on […]

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Posted in clear channel, darryl parks, decline, disaster, general manager, Insights, mark ramsey, mark ramsey media, Media, nielsen, podcasting, ppm, program director, Public Radio, radio, radio industry, ramsey-blog, ratings, Talk Radio

Radio Ratings are in a Heap of Trouble

If you can’t trust the Nielsen ratings in America’s largest radio market, then where can you trust them? A few days ago, Nielsen delayed the release of May ratings for Los Angeles when “inconsistencies” resulted in the need for more “quality control reviews.” Since then, the problem has only deepened. From the LA Times: Nielsen […]

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Posted in aas, Advertising, error, los angeles, mark ramsey, mark ramsey media, measurement, Media, nielsen, pandora, ppm, radio, radio industry, radio ratings, ramsey-blog, ratings, triton

The Unfortunate Farce of Radio Ratings

I just delivered a research project for a broadcaster in a relatively small market. The study contained the opinions of 600 people. Now this market, like virtually all markets, has its radio usage measured by Nielsen – in this case, by diaries. Do you know how long it takes Nielsen to recruit a sample in this […]

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Posted in facebook effectiveness, game of thrones, google, laughable, mark ramsey, mark ramsey media, Media, nielsen, pandora, radio, radio industry, ramsey-blog, ratings, small, spotify, tracy johnson

What is Sean Hannity Smoking?

“It’s the single biggest threat to the radio business today, the measurement system is flawed in a dramatic way.” So says Sean Hannity in Radio Ink: For example, in New York, if you’re listening to The Sean Hannity Radio Show on the WOR website, even if you have a Portable People Meter, I can’t get […]

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Posted in Internet Radio, mark ramsey, mark ramsey media, measurement, Media, nielsen, online radio, radio broadcasting, radio industry, radio ink, ramsey-blog, ratings, sean hannity, triton, triton digital

How Social Media Can Improve Your Radio Station’s Ratings

Why are you investing the time, energy, and effort you’re putting into social media? And more importantly, are you investing that energy right? I could write a post about tactical techniques to spike listenership via social media, but authorities like NuVooDoo will happily walk you through exactly that kind of campaign. Instead, I want to […]

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Posted in billy joel, demi lovato, hootsuite, how to, jimmy fallon, jon hamm, kevin bacon, lost remote, mark ramsey, mark ramsey media, Media, radio, radio industry, ramsey-blog, ratings, social media, tonight show, uberVU

6 Reasons Radio Listeners IGNORE Your Morning Show

You know the routine. Your radio station introduces a new morning show and you sit back and wait for the magic to happen. And you wait…and you wait. Still, the audience doesn’t know them, doesn’t care about them, or knows them and still doesn’t care about them. Why is this happening? Six reasons: 1. Because […]

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Posted in content, entertainment, ignore, Insights, mark ramsey, mark ramsey media, Media, Morning Radio, morning show, Personalities, radio, radio industry, ramsey-blog, ratings, reasons, risk, talent

Buying Pandora can Increase Your Radio Station’s Ratings

What?! Yes, a radio station can buy time on Pandora with the intention of driving audience to the station either online or (less efficiently) on-air. How do I know? Because some stations have done it – and done it successfully enough to be repeat customers. Just one example: A station in a top ten market […]

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Posted in Advertising, Audio, Insights, Internet Radio, mark ramsey, mark ramsey media, Media, nielsen, online radio, pandora, radio, radio industry, radio stations, ramsey-blog, ratings, streaming

Once Upon a Time in the Land of PPM

Are you sick of this yet? PPM market. After many months of consistent and strong ratings performance, things nosedive. All at once. No explanation. No calls to the station. No sudden change in market or station variables. No mass exodus of fans to another market closer to the beach. No seasonally expected change caused by, […]

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Posted in Advertising, arbitron, branding, digital, mark ramsey, mark ramsey media, marketing, Media, ppm, radio, radio industry, ratings

Radio has only Two Paths – and “Local” isn’t One

Today Seth Godin talks “Local.” Says Seth: Local media was an essential business for a century, largely for three reasons: 1. Broadcast signals and newspaper trucks could only travel so far, so ‘local’ was the natural category. 2. Commerce (and thus advertising) was local. 3. Interests tended to align locally as well. Today, of course, the signal travels […]

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Posted in arbitron, digital, Digital Strategy, local, local media, mark ramsey, Media, online radio, ppm, radio, radio industry, Radio's Future, ratings, seth godin