reach Archives - Radio Intelligence
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Listeners are Blocking Radio Ads

Recently, Seth Godin penned a great piece on ad blocking. Yes, I know – you can’t block the ads on your local radio station. That’s the beauty of a linear, non-digital programming stream. Hooray! But actually, people block radio ads all the time. Every time a consumer switches stations or switches from radio to a […]

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Posted in ad-blocking, ads, Advertising, blocking, consumers, engagement, frequency, impact, mark ramsey, mark ramsey media, Media, pandora, radio, radio industry, radio spots, ramsey-blog, reach, seth godin

Uh Oh: Radio’s Reach is Declining

In  a new report from Nielsen, the news for the traditional radio space is decidedly unsurprising, and not the stuff of holiday cheer. As Tom Taylor summarizes: AM/FM’s monthly reach gained half-a-percent – but Time-Spent fell 3% over last year. And the 3% drop is consistent across African-Americans and Hispanics, two groups that have traditionally shown […]

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Posted in Audio, entertainment, information, mark ramsey, mark ramsey media, Media, nielsen, radio, radio industry, Radio's Future, ramsey-blog, ratings, reach, time spent listening, tom taylor, trends, tsl

Check Out the Reach for Streaming Radio

When we talk about online radio, it’s easy to view that as a trivial component in the average station’s strategy because, for any given station, the number of folks listening to that station’s stream is, while growing, comparatively small. But that’s viewing the world through the broadcaster’s microscope.  What does it look like through the […]

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Posted in Advertising, Internet Radio, mark ramsey, mark ramsey media, Media, online radio, pandora, radio, radio industry, reach, RIU, streaming, trends

Tell the Second Story

Recently I was interviewed by a reporter for a major advertising trade, and she asked me whether broadcasters “see the light” that shines on future opportunities, or are they stuck in the past, defending an industry structure that will never be what it once was. Many do see that light, I explained.  And there are […]

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Posted in Advertising, Insights, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, reach, RIU, sales, story