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Radio: Is Anybody in Charge of your Fans?

It was my first visit to the Sundance Channel, and I was met with this visual: Not so much a “pop up” per se as in invitation to deepen a relationship which was at least strong enough to bring me to the page in the first place (and it didn’t “pop” during my second visit). […]

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Posted in branding, david siteman garland, email, facebook, mark ramsey, mark ramsey media, Media, popup, relationship, rise to the top, RIU, seth godin, social, Twitter

PPM and Agency: Crack meet Addict

Recently I heard a story of a station in a large market whose ratings have skyrocketed recently.  What sort of genius programming is responsible for this? The kind that lucks out with two PPM panelists in one household who are new to the ratings panel. Long may they live. But this can be monetized, to […]

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Posted in ad age, addict, Advertising, agency, arbitron, crack, Insights, mark ramsey, mark ramsey media, Media, ppm, radio, radio industry, relationship, RIU