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Radio’s Missing Marketing Funnel

One of the great things about non-commercial radio is that it’s supported largely by fans – the very “public” embodied in the term “public service.” And this is as true of NPR-type stations as it is for non-commercial Christian stations. And these stations have something else in common besides their business model: They both tend […]

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Posted in Christian Radio, donors, fans, financial support, fringe, funnel, Insights, mark ramsey, mark ramsey media, marketing funnel, Media, non-commercial, npr, public, Public Radio, radio, radio industry, Radio's Future, ramsey-blog, religious, sales funnel