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Oh No! Listeners Switch Stations! It’s the End of the World!

So people are freaking out about the new Edison data indicating that consumers – that’s you and me – switch stations 22 times in an average commute. …unless you’re my beautiful wife, in which case you switch stations 2200 times in an average commute. Is that number (the 22) shocking? I don’t know why. Anybody […]

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Posted in Advertising, agencies, commercials, edison, mark ramsey, mark ramsey media, Media, pandora, radio, radio industry, Radio's Future, ramsey-blog, research, robot, scarlett johansson, spotify, trends advertising, tune-out

Radio Listeners Have More Sex

A recent study set out to determine the difference between hearing music aloud and together with others (the way radio tends to be consumed) versus hearing that music alone (e.g., via earbuds or headphones). The study, sponsored by Sonos and Apple Music, came to this conclusion (reported in Mashable): With music being played aloud, families […]

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Posted in apple music, love, mark ramsey, mark ramsey media, mashable, Media, pandora, radio, Radio's Future, ramsey-blog, research, sex, sonos, spotify, valentine's day

Forget about Share-of-Ear

“Share-of-ear.” It’s a mantra among broadcasters nowadays. And I’m going to explain why you should forget about it. You know what it means: We compare the time listened to radio with time devoted to other audio forms: Online radio, podcasting, mp3’s, whatever. The theory holds that any platform’s “share-of-ear” comes largely at the expense of […]

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Posted in Audio, Audio Trends, consumers, ear, genre, listening, mark ramsey, mark ramsey media, Media, of, online radio, potential, radio, Radio's Future, ramsey-blog, research, share, share-of-ear, spotify, trends

Christian Music Radio: 10 Secrets of Success Revealed

Nobody had ever done this before. What if you take the leading programmers to one popular format and ask them a slew of in-depth questions about the way they program their stations, how they conduct fundraising, how they market and what they spend, how they perceive the priorities for their brands, etc? Then what if you […]

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Posted in 10, 2015, best practices, broadcasters, christian, Christian Radio, cmb, mark ramsey, mark ramsey media, Media, momentum, music, radio, ramsey-blog, research, revealed, secrets, success, switchfoot, trends

Radio Survey: To Simulcast Spots or Not to Simulcast Spots

In the second release from a new study of radio industry thought-leaders, managers say their radio brands can make more money by monetizing streams separately with their own spot inventory than by simulcasting those spots with the over-the-air brands. The study was conducted by Mark Ramsey Media by telephone in November and December, 2014 among […]

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Posted in Advertising, Audio Trends, Internet Radio, mark ramsey, mark ramsey media, Media, monetization, radio, radio industry, ramsey-blog, research, revenue, simulcast, spots, streaming, survey, trends

Survey: Radio Managers Anticipate Dramatic Rise in Digital Revenue

In the first release from a new study Mark Ramsey Media just conducted among radio industry thought-leaders, managers expect a dramatic rise in the fraction of their overall revenue that will derive from digital sources. The study was conducted by telephone in November and December, 2014, among more than 100 top-50 market radio General Managers, Sales […]

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Posted in digital, industry, mark ramsey, mark ramsey media, Media, projections, pulse, radio, radio industry, Radio's Future, ramsey-blog, research, revenue, study, survey

Would Today’s Youth Miss Radio if it Went Away?

In an article aptly titled “Young People Don’t Care About Newspapers, Old People Don’t Care About Smartphones,” Business Insider quoted an Ofcom study contrasting the responses of persons 16-24 to folks 75 and over. The question? “What media would you miss the most?” And here’s the chart: BI writes: People between the ages of 16 and […]

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Posted in business insider, computer, Digital Strategy, mark ramsey, mark ramsey media, Media, millennials, miss, radio, radio industry, Radio's Future, ramsey-blog, research, smartphone, streaming, trends, tv

Will Half of Terrestrial Radio Stations Disappear?

A recent Borrell report provided a slew of predictions for the media space over the next ten years, but none was more alarming to radio broadcasters than Prediction No. 4: The prediction: Car-dashboard options diminish AM/FM radio listening. Half the terrestrial stations disappear. Only those with strongest and most valuable audiences remain. Smartphones become radios. […]

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Posted in borrell, diminish, gordon borrell, mark ramsey, mark ramsey media, Media, predictions, radio, radio industry, Radio's Future, ramsey-blog, research, shrink, social media, trends

Surprise! Connected Car Users are Old and Rich!

Nielsen recently released a study that was not representative of the entire population. I know, so what else is new, right? Actually, this was their intention this time. It was a study of 5,985 respondents 18+ years old who either use or are extremely, very, or somewhat interested in at least one of the three connected life […]

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Posted in Audio, connected car, demographics, income, intention, mark ramsey, mark ramsey media, Media, nielsen, pandora, purchase, radio, radio industry, ramsey-blog, research, siriusxm, trends, volvo

Is NextRadio’s Consumer Enthusiasm a Mirage?

I am stridently pro-consumer. I believe that if we focus on what consumers show us they want, then we will have more consumers, happier consumers, and a healthier business overall. This is the thinking that has driven all my successful audience research efforts for years. So it was with much disappointment that I reviewed the […]

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Posted in audience, coleman, emmis, enthusiasm, FM on Mobile Phones, Internet Radio, mark ramsey, mark ramsey media, Media, nab, nextradio, radio, radio industry, ramsey-blog, research