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Nielsen Ratings are a Toxic Force that Imperils Radio’s Future

Recently I was in a gathering of brands. Not agencies, brands. Among my conversations was one with the VP and Director of Global Media & Digital Marketing for a well known company that, among other things, produces one of the most famous brands of whiskey in the world. I asked him: What do you spend […]

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Posted in Advertising, agencies, brands, future, mark ramsey, mark ramsey media, Media, nielsen, ppm, radio, radio industry, ramsey-blog, ratings, results