revenue Archives - Radio Intelligence
Blog Archives

2 Minutes of Spots Per Hour – Radio’s Future?

By now you’re probably familiar with the recently announced initiative from FOX that will reduce commercial content to just two minutes per hour by 2020. This comes as audiences are spending less time on network TV and more time on OTT (over the top) platforms like Amazon and Netflix. While in some cases younger demographics […]

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Posted in 2 minutes, Advertising, fox, mark ramsey, mark ramsey media, Media, mediapost, ott, radio, radio industry, Radio's Future, ramsey-blog, revenue, sales, spots, subscription, trends

Here’s How Your Radio Company Can Make Some Money This October

Every broadcaster is on the hunt for non-traditional revenue, right? Everyone wants to leverage their amazing audience attention and focus that attention on money-making opportunities that go beyond spots. Well, here’s a groundbreaking opportunity for you to do just that. October. It’s the season of Halloween. It’s also the season where local haunted attractions and […]

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Posted in Advertising, compelling, future, halloween, Inside Psycho, ntr, podcast, podcasting, podcasts, radio, radio industry, ramsey-blog, revenue, unique, wondery

Media Unplugged: Should You Buy Followers and Likes on Social Media?

Should you buy followers and likes on social media? And… How to profit from the spoils of streaming? Just ask The Weeknd. Plus, rants and raves about the couple who learns to survive without food (?) and a long-overdue update on news from wax museums around the world. It sounds better than it looks, folks. Just like […]

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Posted in buy, facebook, followers, likes, mark ramsey, mark ramsey media, Media, Media Unplugged, podcast, podcasts, ramsey-blog, revenue, stackadapt, streaming, the weeknd, tom asacker

Facebook Live Audio – So What?

Cue the panic in the radio streets. Facebook is moving into the audio space by making available a publishing tool called “Live Audio.” “Should you be worried?” asks Radio Ink (which should be in a position to answer that question rather than ask it). First, let’s acknowledge the utter inevitability of this announcement. Facebook’s job […]

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Posted in Advertising, facebook, future, impact, live audio, mark ramsey, mark ramsey media, Media, Moble Audio, podcast, podcasts, radio, radio industry, Radio's Future, ramsey-blog, revenue, trends

Is Your Media Business Doomed?

Is your media business DOOMED? Maybe not… And… Saturday Night Live says the future of advertising is NOT ads. It’s episode 42 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about the coming collapse in broadcast TV advertising…despite a record year? And the fuzzy math assumptions about […]

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Posted in ads, Advertising, broadcast, business, collapse, doomed, fuzzy math, mark ramsey, Media, Media Unplugged, native, podcasts, ramsey-blog, revenue, saturday night live, screening room, sean parker, snl, tom asacker, tv, unplugged

Media Unplugged: Surprise! Distribution is King!

Surprise! Distribution is KING! And… Time is running out for Big Media. It’s episode 39 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about an app that allows you to exchange your time for money, the ridiculous idea that movie review ratings should correlate to box office […]

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Posted in aggregator, app, big media, bleacher report, box office, branding, chinese, digiday, distribution, future, king, mark ramsey, marketing, Media, Media Unplugged, money, movie review, neil patel, podcasts, ramsey-blog, revenue, time, tom asacker, tv, unplugged, video

The Amazing Advertising Impact of Podcasts – PodcastOne’s Mike Agovino

Podcasting is helping millions of listeners fall in love with audio all over again. That’s from the perspective of someone who has been at the center of radio, digital, and now podcasting. Mike Agovino is Executive Vice Chairman of PodcastOne and former COO of Triton Digital – two firms at the core of the new age […]

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Posted in 2015, Advertising, Audio, hivio, interview, Interviews, mark ramsey, mark ramsey media, Media, mike agovino, money, podcasting, podcastone, podcasts, radio, radio industry, ramsey-blog, revenue, sales, triton digital

Slicing Apple Music – Part 1: Will It Kill Spotify?

As is now widely known, Apple Music is comprised of three key elements: iTunes – but on demand and in the cloud (a la Spotify), a worldwide radio station, and a social network that connects fans to artists and their content in whatever flavor it exists. I’m going to analyze each of these pegs in Apple […]

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Posted in apple, apple music, Internet Radio, itunes, mark ramsey, mark ramsey media, market, Media, music, Music Industry Trends, pandora, piperjaffray, radio, radio industry, ramsey-blog, revenue, spotify, store

How to Monetize your Online Radio Streams

Last week I published a piece using actual data from actual broadcasters that argued that their brands could make more money if streaming spots were monetized separately from over-the-air spots. That is, separate inventories have greater revenue potential than one simulcast pool. So how does a radio broadcaster maximize revenue from that online-only pool of […]

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Posted in how to, Internet Radio, mark ramsey, mark ramsey media, Media, monetize, online radio, radio, radio industry, ramsey-blog, revenue, sales, strategy, streaming, technology, triton

Radio Revenue: You Get What You Ask For

You get what you ask for. Last week Townsquare Media reported that about 30% of its revenue derived from non-spot sources in 2014 – 42% if you exclude recent acquisitions. And Townsquare isn’t alone. Check out how CBS (the entire company, not just radio) is shedding its dependence on advertising: CBS, which in addition to the CBS […]

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Posted in 40%, Advertising, cbs, mark ramsey, mark ramsey media, measurement, Media, nielsen, radio, radio industry, Radio's Future, ramsey-blog, revenue, sales, strategy, tom taylor, townsquare, trends