rewards Archives - Radio Intelligence
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It’s Time to Rethink Rewards Programs

The logic of the famous 20:80 rule dictates that the more effort any radio brand invests in its biggest fans, the more that has potential to pay off with a stream of loyalty, usage, preference, ratings, and even brand evangelism. And that brings us to the idea of rewarding our fans so as to encourage […]

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Posted in contests, Digital Strategy, dominick milano, Insights, mark ramsey, mark ramsey media, Media, programs, radio, radio industry, Radio's Future, ramsey-blog, rethink, rewards, triton, triton digital

Why Doesn’t Radio use “Add to Calendar”?

I spend my day inviting others to meetings and accepting invitations from others. And I do it the same way you do, by sending or accepting those little “add to calendar” invitations. So here we are, radio broadcasters, driving tune-in to an appointment-based medium where appointments are clearly rewarded by Arbitron at ratings time. And […]

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Posted in add, add to calendar, appointment, arbitron, calendar, calendar invitation, facebook, invites, listener, mark ramsey, mark ramsey media, Marketing Strategy, Media, radio, radio broadcasters, radio industry, rewards, RIU, simplicity