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6 Reasons Radio Listeners IGNORE Your Morning Show

You know the routine. Your radio station introduces a new morning show and you sit back and wait for the magic to happen. And you wait…and you wait. Still, the audience doesn’t know them, doesn’t care about them, or knows them and still doesn’t care about them. Why is this happening? Six reasons: 1. Because […]

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Posted in content, entertainment, ignore, Insights, mark ramsey, mark ramsey media, Media, Morning Radio, morning show, Personalities, radio, radio industry, ramsey-blog, ratings, reasons, risk, talent

And Radio’s Best Chance for the Future is…

If there’s one book this year that best sums up what the radio industry has to do to compete in a world of infinite choice, it’s this one: Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. It’s a heavily researched and highly readable book by Harvard professor Anita Elberse. I talked with Anita to test […]

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Posted in am, amazon, anita elberse, big bets, blockbusters, espn, future, harvard, hits, Insights, Interviews, itunes, label, long tail, mark ramsey, mark ramsey media, maroon 5, Media, netflix, nfl, octone, radio, radio industry, Radio's Future, ramsey-blog, risk, small bets, sports, trends

Radio is Afraid of Change

There’s no doubt about it: Consistency matched to consumer expectations is a big reason why listeners keep coming back to the brands they love. But what happens when new choices and the novelty packed into them abound? And not just “radio” choices, but attention-getting distractions which occupy the same block of time that otherwise would […]

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Posted in arbitron, fresh, innovation, Insights, mark ramsey, mark ramsey media, Media, new, nielsen, ppm, radio, radio industry, ramsey-blog, risk, strategy, trends

Here’s to Failure!

Nobody wants to fail. Yet we inherently know that without taking risks – without risking exactly the failure we fear so much – the big successes are likely to remain out of reach. Recently I was with a Broadway theater producer – someone who has produced famous shows you know quite well – and he […]

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Posted in big success, biggest failure, broadway, fail, failure, fear, hits, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, reacher, remains, risk, RIU, success, the failure

Innovation in Radio is Stupid

It was a company district manager in Southern California who first observed the strange beverage that Starbucks’ competitors were offering – it was cold and frothy almost like a milkshake, but spiked with coffee. “We should have something like this,” she told Starbucks’ International President Howard Behar, who agreed. So Behar took the idea back […]

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Posted in experimentation, howard behar, howard schultz, innovation, Insights, jonathan fields, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, risk, RIU, starbucks, stupid, uncertainty