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The Power of Just Because

Spend enough time around any mature, successful industry – radio included – and you’ll find an environment that isn’t necessarily welcoming new ideas unless those new ideas are attached to a firm business plan. On one hand, how can you blame folks for this? After all, shouldn’t everything we do at one stage or another […]

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Posted in desire, Insights, just because, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog, ROI, slack, surprise

What if Digital for Radio is a Profit-Enabler, not a Profit-Center?

I came across an interesting opinion recently in a Fast Company piece called “Why VCs Still Love Social Media” in spite of legendary roadblocks to monetization: If monetization is such a problem, why do VCs keep investing in social media? At [VC firm] Greycroft, we’re looking for consumer sites that have massive consumer adoption tied […]

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Posted in centers, digital, digital guru, digital platform, Digital Strategy, ecosystem, enable, fast company, greycroft, greycroft partners, instagram, investment, mark ramsey, mark ramsey media, Media, monetization, profit center, profit enabler, profits, radio, radio industry, Radio's Future, RIU, ROI, social issues, viddy, view not