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Long-Term Trends in Radio Listening Revealed

One of the biggest secrets in radio is what’s happening to listening over the long term. Talk to insiders and they will acknowledge that while a huge majority of Americans still listen to the radio the amount of time spent listening continues to decline. Or does it? Well, it depends on how you measure it. […]

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Posted in diary, down, eCBET, joanne church, mark ramsey, mark ramsey media, Media, meter, nielsen, ppm, pumm, pur, radio, radio research consortium, Radio's Future, ramsey-blog, ratings, report, research, rrc, trends, voltair

What’s REALLY Happening To Radio Listening? Read This…

In order to rally and fight a problem, we must begin by recognizing its existence. The realities of changing consumer usage have certainly provoked action for my clients in what used to be called “newspapers,” I can tell you. But radio has been slower to action not only because the trends have been less dire, […]

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Posted in 2010, 2013, arbitron, Audio Trends, decline, hivio, Insights, listening, mark ramsey, mark ramsey media, Media, ppm, radio, radio industry, radio listening, Radio's Future, ramsey-blog, research, rrc, trends