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This Is How Long Your Podcast Should Be

At NAB, Rob Walch, VP at Libsyn (and a very smart guy) attempted to debunk the “myth” that shorter-length podcasts are more popular than long-form shows. And he did it by sharing Libsyn data indicating that “84% of podcasts with more than 100,000 downloads were more than 51 minutes long while just 9.9% were less […]

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Posted in content, data, length, libsyn, long, mark ramsey, mark ramsey media, Media, podcast, podcasting, podcasts, quality, radio, radio industry, ramsey-blog, research, rob walch, rules, short

How to Hire Radio Talent

This week I was called by a radio industry trade and asked an interesting question: How should radio stations hire differently in this new age? In other words, what qualifications should we be looking for in talent, programming, and sales that are different from today’s conventional qualifications? This is a great question, so let me […]

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Posted in comic con, Digital Strategy, hire, howard stern, keith olbermann, mark ramsey, mark ramsey media, Media, radio, radio industry, radio station, Radio's Future, ramsey-blog, recruiting, rules, talent